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Facebook takes another cue from Twitter with Trending

After several months of testing, Facebook is officially rolling out a new Trending feature that, just like on Twitter, lets users see what hot topics are dominating conversation on the social platform. The new Trending column, which will appear to the right of users’ News Feeds, groups the most popular topics in a list and […]

Pakistan’s Social Media Marketing Snapshot – April 2014

April 2014 was a spirited month for Pakistan’s social media scene. Facebook remained the most important social media site for major brands, with the average number of Facebook fans (for top 20 brands) being 1,305,206 more than the average number of Twitter followers. The Facebook industry giants witnessed the triumph of Fashion brands with over […]

Pakistan’s Social Media Marketing Report – Feb 2015

The month of February was filled with a lot of excitement for the average Pakistani Facebook user due to the start of the ICC world Cup – majority of businesses opted to post updates regarding the matches or take advantage and use the excitement to promote new deals or advertising techniques. With an access to […]

Pakistan’s Social Media Marketing Report – April 2015

April 2015 was full of unexpected weather fluctuations – putting a damper on picnic plans and outdoor activities with spring showers and unexpected heat waves. On facebook most businesses were recovering from the annual ‘fake-fan’ purge and only opted for the promotion of new products rather than exciting campaigns. This month has seen a major […]

Pakistan’s Social Media Marketing Report – May 2015

The merry month of may brings about exam-fever for the young and the countdown to the euphoria of summer holidays. The sale of drinks, ice creams, sun screen, swimming equipment and all other summer related products reaches an all -time high. In the social media world – we see most people posting about the turmoil […]

Pakistan Social Media Marketing Annual Report 2015

With the end of 2015 upon us, we looked back on the field of social media in Pakistan and were happy to see that it reflected the global trend of being much more than just social. From e-commerce to politics to natural disasters, social networks have played their role in keeping people informed and educated […]

Global Digital Statistics For 2016

This might just be one of the most comprehensive global digital reports that will come out in 2016, period. It’s full of the best stats, facts and figures for the internet in 2016, and specifically covers the world’s top 30 countries by economic size. It covers the top 10 most-used social media platforms in each […]

PAS Digital Marketing and Advertising Conference – DIG-IT 2016

Realizing the importance of digital media and its growing influence, PAS initiated ‘Dig-it’ in 2012, a Digital Marketing and Advertising Conference. It was highly successful and well received by the industry. Continuing its efforts, PAS is now planning ‘Dig-It 2016’ on 29th of April ’16 in Karachi, Pakistan. This years’ Dig-it conference is focused on […]

How LinkedIn Markets on LinkedIn (Infographic)

Brands looking for the most effective ways to market via LinkedIn can now follow the example of a company that knows a little something about LinkedIn: LinkedIn. The professional network teamed up with Column Five on an infographic containing information from new e-book The Secret Sauce: How LinkedIn Uses LinkedIn for Marketing, including: LinkedIn A/B […]

Platforms for Social Media Selling

1. “Shop Now” by Instagram Six months ago, Instagram hired a team of eCommerce experts to help build out the capability of its selling engine. The power of the “Shop Now” button on Instagram is fueled by the visual expression of the platform. People gravitate towards the most eye-catching visuals. So if your brand is […]

Pakistan Advertisers Society