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MADsemble Glimpses 2024

Posted On October 31 2024

STOREWARS : A 3 day Business Simulation training program

Posted On October 7 2024

PAS Workshop: Supercharging Your Marketing with AI by Abbas Arslan

Posted On August 1 2024

Team Pakistan made their way to the Cannes Lions International Festival of Creativity

Posted On August 1 2024

Celebrating Innovation: easypaisa’s Audio Nikahnama Campaign

Posted On July 24 2024

News

MADsemble Glimpses 2024

PAS Workshop: Supercharging Your Marketing with AI by Abbas Arslan

Team Pakistan made their way to the Cannes Lions International Festival of Creativity

Celebrating Innovation: easypaisa’s Audio Nikahnama Campaign

Toyota Sponsors Javelin Start Arshad Nadeem for Olympics 2024

Sarah Dawood has joined National Foods Limited (NFL)

P&G Pakistan announced the appointment of Ovais Yousuf as its new Chief Executive Officer

Pakistan Advertisers Society Organized The Third Edition of The Pakistan Young Lions Competition

PAS held its 26^th Annual General Meeting and elected its new Executive Council

PAS Simorgh Award 2023

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POLL OF THE WEEK

Which social media platform do you find most effective for reaching new audiences in different countries?

TikTok

Instagram

Facebook

What's the biggest challenge you face in adapting your digital advertising campaigns for international audiences?

Language barriers

Cultural differences

Data privacy regulations

Measuring campaign effectiveness across regions

PAS ZOOMS INTO

Young Marketers Competition 2019 (Brand Geeks)
The $68 Billion elephant in the room
Julian Saunders highlights the importance of Behavioural Economics
Shaheryar Omar gives insight into PSO Digicash relaunch.
Hoga Saaf Pakistan
Young Marketers Competition 2019 (Brand Geeks)
Young Spikes Digital Competition 2019 – How to apply?

Young Marketers Competition 2019 (Brand Geeks)

The $68 Billion elephant in the room

Julian Saunders highlights the importance of Behavioural Economics

Shaheryar Omar gives insight into PSO Digicash relaunch.

Hoga Saaf Pakistan

Young Marketers Competition 2019 (Brand Geeks)

Young Spikes Digital Competition 2019 – How to apply?

RESEARCH REPORTS

Our research reports have been compiled for our members and non-members. While special reports are exclusive for members, monthly media reports for TV, Print, Radio and OOH are also available to view for non-members.

TV Analysis

Posted On October 30 2018

OOH Analysis

Posted On October 30 2018

PSL

Posted On October 30 2018

Events

1. The Economist’s predictive look to 2023 with Tom Standage
16^th, November 2022
2. An update on Google’s Privacy Sandbox – focus on APAC
22^nd November 2022
3. Understanding data ethics in practice
30^th November 2022
4. Subject TBC
7^th November 2022

Meetings

Lockdown connect with the Council
23^rd April 2020
1st Council Meeting
30^th January 2020
22nd Annual General Meeting
2^nd December 2019
9th Council Meeting
21^st November 2019
Media Forum
2^th August 2019, Karachi
Media Forum Members Only
Effie Steering Committee Meeting
7^th August 2019, Karachi
Steering Committee Members Only
Council Meeting
22^th August 2019, Lahore
Council Members Only
Effie Steering Committee Meeting
29^th – 30^th September
Steering Committee Members Only
21^st PAS AGM
7th December 2018 – Karachi
PAS Members Only
6^st Council Meeting
15^thNovember 2018 – Karachi
Council Members Only
Marketing Procurement Group
17^thOctober 2018 – Karachi
Open to Group for Member Companies Only
Media / Digital Forum
27^thApril 2018 – Karachi
Open to Media Heads of Member Companies Only

Upcoming Event

Uncovering
agency use of
generative AI

July 9^th, 2024

more details >>

BEST PRACTICE

Elevating Brand Mascots from Gender and Cultural Stereotypes

Advertising Influence on gender role & stereotypes in Pakistan

Advertising to Children

White Paper on Advertising Claims

Branding Tax & Ethical Practices

Standardizing Disclaimers

PAS Code of Advertising Practices

Advertising on Cable TV

Checklist to Good Advertising

A Creative Briefing Toolkit

CONSULT 101

Need an expert to pop in for a diagnostic evaluation of the brand? Or need advice for a specific issue? For the first time ever, PAS is offering members a unique Consult 101 that gives you direct access to the best in the business for any advice you need. Consult 101 is a flexible solution to a long standing request from members to bridge the knowledge gap amongst advertisers and marketers. Topnotch practitioners of advertising, research, marketing and media available for diagnostic visits, intensive training and mentoring through our exclusive Leadership Consult 101.

more details >>