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POLL OF THE MONTH

Applying Behavioural Science in Marketing

Following are the seven cognitive biases that marketers leverage. Which one would you pick?

PAS ZOOMS INTO

  • Young Marketers Competition 2019 (Brand Geeks)

  • Shaheryar Omar gives insight into PSO Digicash relaunch.

  • Hoga Saaf Pakistan

  • Young Marketers Competition 2019 (Brand Geeks)

  • Young Spikes Digital Competition 2019 – How to apply?

RESEARCH REPORTS

Our research reports have been compiled for our members and non-members. While special reports are exclusive for members, monthly media reports for TV, Print, Radio and OOH are also available to view for non-members.

EVENTS & TRAINING

  • 1. One-day public Shopper Marketing workshop by Tim Asquith
  • 2. Young Spikes Digital Competition 2019
    4th & 6th September 2019
  • 3. Effie 2020 Workshop
    8th October 2019 (khi) 10th October 2019 Lhr)
  • 4. Effie Awards Pakistan
    4th May 2019
  • 5. Young Marketers Competition
    10th – 11th April 2019
  • 1st Council Meeting
    30th January 2020
  • 22nd Annual General Meeting
    2nd December 2019
  • 9th Council Meeting
    21st November 2019
  • Media Forum
    2th August 2019, Karachi
    Media Forum Members Only
  • Effie Steering Committee Meeting
    7th August 2019, Karachi
    Steering Committee Members Only
  • Council Meeting
    22th August 2019, Lahore
    Council Members Only
  • Effie Steering Committee Meeting
    29th – 30th September
    Steering Committee Members Only
  • 21st PAS AGM
    7th December 2018 – Karachi
    PAS Members Only
  • 6st Council Meeting
    15thNovember 2018 – Karachi
    Council Members Only
  • Marketing Procurement Group
    17thOctober 2018 – Karachi
    Open to Group for Member Companies Only
  • Media / Digital Forum
    27thApril 2018 – Karachi
    Open to Media Heads of Member Companies Only

Upcoming Event

Shopper Marketing
by Tim Asquith


3rd March 2020 (khi)
5th March 2020 (Lhr)

BEST PRACTICE

CONSULT 101

CONSULT-101

Need an expert to pop in for a diagnostic evaluation of the brand? Or need advice for a specific issue? For the first time ever, PAS is offering members a unique Consult 101 that gives you direct access to the best in the business for any advice you need. Consult 101 is a flexible solution to a long standing request from members to bridge the knowledge gap amongst advertisers and marketers. Topnotch practitioners of advertising, research, marketing and media available for diagnostic visits, intensive training and mentoring through our exclusive Leadership Consult 101.

more details >>

GALLERY

PAS Chairman Dinner 2019

Effie Pakistan

Brand Activation that Drive Results Workshop

YSC

YMC

OUR MEMBERS

Pakistan Advertisers Society