
PAS | WFA Webinars
Sustainable Marketing 2030
A look into the findings and proposed actions of WFA's global research on how the marketing function can be part of the solution to a sustainable future.Action Guide for Media to Reduce Greenhouse Gas Emissions
Deep dive into new GARM guidance to increase awareness of present-day solutions to reducing the media industry’s climate impact.Understanding the Accounting Principles of the Rapidly Growing Retail Media Landscape
Insight into how the retail media market is evolving and the implications for how it should be accounted for.Spark more insights-driven decisions with generative AI
Understanding how marketers can use generative AI to make more informed decisions and help their companies stay ahead in today's business landscape.Archives

Metaverse Intensive
02 December 2022

PAS Vitrual Workshop Digital & Performace Marketing
02 December 2022

Global media demand
15 November 2022

Navigating global media demand and pricing – 2022, 2023 & beyond
15 November 2022

The rise of freelance talent
15 November 2022

Evolving the role of apps for Businesses in APAC
15 November 2022

Designing the right production model for your organisation
15 November 2022

Clients & Creativity (Session 1)
06 September 2022

Clients & Creativity (Session 2)
06 September 2022

Counting the (Carbon) Cost
08 June 2022

Diversity & Representation: Ensuring media & advertising supports inclusion
27 January 2022

Reversing the decline in advertising effectiveness
25 January 2022

Sustainable storytelling - what are you scared of?
13 January 2022

The Global Media Charter explained
September 5 2023

Contagious presents Cannes Deconstructed 2019
September 5 2023

Breaking down stereotypes in advertising (with Diageo)
September 5 2023

Better Marketing: How can marketing change the world?
September 5 2023

Breaking down stereotypes in advertising (with Unilever)
September 5 2023

Preparing for digital media’s privacy-first future (Episode 1)
20 October 2021

Preparing for digital media’s privacy-first future (Episode 2)
20 October 2021

Hacking Growth Using Google Analytics
by Dinesh V & Niroshan Samuel
10 September 2021

How to consistently get the best results from your Client-Agency relationship
by Sunil Gupta
12 August 2021

En Route to Marketing Effectiveness
20 May 2021

#BuildBackBetter: Can marketing be a positive force for change in a post-COVID world?
20 May 2021

WFA virtual event with the Marketoonist
20 May 2021

Spotlight: Managing your sponsorship initiatives post-pandemic
18 February 2021

Asia spotlight: Leadership Perspective in 2021
18 February 2021

Spotlight: Shortcutting your marketing transformation
18 February 2021

Regulating marketing to kids - five key trends affecting toy brands
18 February 2021

The Secret Ingredient of Brand Love
12 December 2020

Shaping The Marketer of the Future – An APAC perspective
18 November 2020

Navigating global media pricing in 2020
18 November 2020

Spotlight: Where do great ads thrive?
18 November 2020

The Low Touch Economy
18 November 2020

Spotlight: The Economist presents The World in 2021
09 October 2020

Navigating Store Openings Post Covid-19 : Operational Excellence
by Bob Neville
24 June 2020

The evolution of digital standards
03 May 2020

The EU Pledge - a practical guide for marketers
03 May 2020

Better sponsorship outcomes through better category management
03 May 2020

Crisis clinic – Managing your global content production in the Covid epidemic
03 May 2020

Mind the gap - Video advertising reach in the age of increasing media fragmentation
03 May 2020

How advertising lost sight of creativity and what to do about it
03 May 2020

Crisis clinic - Managing your media in the Covid epidemic
03 May 2020

WFA in 2020 - What’s now, what’s next
03 May 2020

Crisis clinic - Sponsorship and experiential marketing during COVID-19
03 May 2020

Making the most of Dynamic Creative Optimisation (DCO)
03 May 2020

Social Commerce in China
03 May 2020

The future of cookies and digital advertising
03 May 2020

‘Dual quality' - UCPD revision recap and key watch-outs for transposition phase
03 May 2020

Strategies for Marketing during Coronavirus
by Simon Bradley
21 April 2020

Working from home: Turning it into an opportunity
by Farheen Salman & Fathema Zuberi
3rd April 2020

ePrivacy: What is it and what does it mean for advertisers?
14th January 2020

In-housing Programmatic Media Success
15th January 2020

Brazil’s new data privacy regulation: what is it and what does it mean for marketers?
03 Jan 2020

Better Ads Standards: Understanding the Coalition for Better Ads (CBA) "Better Ads Standards" and what they mean for marketers
20 December 2019

Regulatory pressures on food and beverage marketing around the globe
20 December 2019