![](https://pas.org.pk/wp-content/uploads/2019/09/WEBINAR-1228x401-2.jpg)
PAS | WFA Webinars
Advanced/Connected TV
A look at the evolving landscape of Advanced TV and Connected TV in the APAC region, highlighting key watchouts and opportunities for brands.Agency briefing
An exploration into why great marketing brief writing is arguably the most important skill a marketer should master.Inventory or proprietary media
A deep dive into how media professionals can better manage their inventory media and other non-transparent agency revenue sources.Creating persona-driven content
A look into Aira agency’s audience-first content marketing framework that will help marketers drive revenue in 2024.Rooting creativity in culture
A deep dive into the who and how of rooting creativity in culture, creating advertising concepts that resonate with consumers and drive creative effectiveness.Uncovering agency use of generative AI
A look into how media and creative agencies are using generative AI, and what this means for marketers.Archives
![](https://pas.org.pk/wp-content/uploads/2023/11/4JXCv0l8qH0-360x225-1.jpg)
The impact of AI on Production
Posted On 05 October 2023
![](https://pas.org.pk/wp-content/uploads/2023/11/uU7lPOSgk_w-360x225-1.jpg)
Beyond ChatGPT – Practical use and innovation in marketing with GenAI
Posted On 29 September 2023
![](https://pas.org.pk/wp-content/uploads/2023/11/fEJnp7alFAs-360x225-1.jpg)
Spark more insights-driven decisions with generative AI
Posted On 28 September 2023
![](https://pas.org.pk/wp-content/uploads/2023/11/8RYN3gVU3XM-360x225-1.jpg)
Understanding the accounting principles of the rapidly growing retail media landscape
Posted On 27 September 2023
![](https://pas.org.pk/wp-content/uploads/2023/11/cQnXJUfeS2s-360x225-1.jpg)
Sustainable Marketing 2030 – EMEA & APAC focus
Posted On 07 September 2023
![](https://pas.org.pk/wp-content/uploads/2023/11/0pEXf7eWFRw-360x225-1.jpg)
Reframing your brand’s value proposition when the world changes around you
Posted On 10 Aug 2023
![](https://pas.org.pk/wp-content/uploads/2023/11/S5YO2gCgK04-360x225-1.jpg)
Navigating global media demand and pricing trends – 2023 & beyond
Posted On 20 July 2023
![](https://pas.org.pk/wp-content/uploads/2023/11/Zt-AWyexnRo-360x225-1.jpg)
The Sourcing Board presents ‘Our Journey Forward’
Posted On 13 June 2023
![](https://pas.org.pk/wp-content/uploads/2023/11/EMsztJkpR8I-360x225-1.jpg)
Creating value through effortless service: A guide to destressing
Posted On 13 June 2023
![](https://pas.org.pk/wp-content/uploads/2023/11/bF1CLCgWOPM-360x225-1.jpg)
Media Contract Guidance: Focus on China
Posted On 28 June 2023
![](https://pas.org.pk/wp-content/uploads/2023/11/dStdwhAUwy0-360x225-1.jpg)
Embracing the messiness of culture
Posted On 30 June 2023
![](https://pas.org.pk/wp-content/uploads/2023/11/gHfXgA1EX7E-360x225-1.jpg)
Current trends in global content production
Posted On 18 May 2023
![](https://pas.org.pk/wp-content/uploads/2023/11/QFfEPSOPJzo-360x225-1.jpg)
Optimising your Influencer spend and learnings from across APAC
Posted On 25 May 2023
![](https://pas.org.pk/wp-content/uploads/2023/11/kKdeYgRVgtE-360x225-1.jpg)
Sonic branding: The power of sound in building your brand identity
Posted On 06 April 2023
![](https://pas.org.pk/wp-content/uploads/2023/11/nGzRkb3D5jE-360x225-1.jpg)
Reach curves gone rogue
Posted On 13 Apr 2023
![](https://pas.org.pk/wp-content/uploads/2023/11/MXBtYUuM4Fk-360x225-1.jpg)
Navigating global media demand and pricing trends – 2023 & beyond
Posted On 16 March 2023
![](https://pas.org.pk/wp-content/uploads/2023/11/DKo3w7qEd1Q-360x225-1.jpg)
Turning D&I into an accountable media metric
Posted On 31 March 2023
![](https://pas.org.pk/wp-content/uploads/2023/11/AB-zBcu6P-I-360x225-1.jpg)
Stronger relationships produce stronger results – the proof
Posted On 31 March 2023
![](https://pas.org.pk/wp-content/uploads/2023/11/GNHmbkwIum8-360x225-1.jpg)
The next big bets
Posted On 23 February 2023
![](https://pas.org.pk/wp-content/uploads/2023/11/L8zVGegpkJU-360x225-1.jpg)
Client-agency performance evaluations: 2022 update
Posted On 17 January 2023
![](https://pas.org.pk/wp-content/uploads/2023/11/xwiVgB15l80-360x225-1.jpg)
Global agency remuneration trends
Posted On 19 January 2023
![](https://pas.org.pk/wp-content/uploads/2022/12/Metaverse-Intensive-360x225-1.jpg)
Metaverse Intensive
Posted On 05 December 2022
![](https://pas.org.pk/wp-content/uploads/2022/12/PAS-Vitrual-Workshop-Digital-360x225-1.jpg)
PAS Vitrual Workshop Digital & Performace Marketing
Posted On 05 December 2022
![](https://pas.org.pk/wp-content/uploads/2022/11/Global-media-demand-360x225.jpg)
Global media demand
Posted On 15 November 2022
![](https://pas.org.pk/wp-content/uploads/2022/11/Navigating-global-media-360x225.jpg)
Navigating global media demand and pricing – 2022, 2023 & beyond
Posted On 15 November 2022
![](https://pas.org.pk/wp-content/uploads/2022/11/The-rise-of-freelance-talent-360x225.jpg)
The rise of freelance talent
Posted On 15 November 2022
![](https://pas.org.pk/wp-content/uploads/2022/11/Think-with-Google-360x225.jpg)
Evolving the role of apps for Businesses in APAC
Posted On 15 November 2022
![](https://pas.org.pk/wp-content/uploads/2022/11/Designing-the-right-production-360x225.jpg)
Designing the right production model for your organisation
Posted On 15 November 2022
![](https://pas.org.pk/wp-content/uploads/2022/11/Clients-and-Creativity-6-sep-360x225.jpg)
Clients & Creativity (Session 1)
Posted On 06 September 2022
![](https://pas.org.pk/wp-content/uploads/2022/11/Clients-and-Creativity-7-sep-360x225.jpg)
Clients & Creativity (Session 2)
Posted On 06 September 2022
![](https://pas.org.pk/wp-content/uploads/2022/11/Counting-360x225.jpg)
Counting the (Carbon) Cost
Posted On 08 June 2022
![](https://pas.org.pk/wp-content/uploads/2022/11/Reversing-the-decliner-360x225.jpg)
Diversity & Representation: Ensuring media & advertising supports inclusion
Posted On 27 January 2022
![](https://pas.org.pk/wp-content/uploads/2022/11/Reversing-the-decline-360x225.jpg)
Reversing the decline in advertising effectiveness
Posted On 25 January 2022
![](https://pas.org.pk/wp-content/uploads/2022/11/Sustainable-storytelling-360x225.jpg)
Sustainable storytelling – what are you scared of?
Posted On 13 January 2022
![](https://pas.org.pk/wp-content/uploads/2019/10/Global-Media.jpg)
The Global Media Charter explained
Posted On
![](https://pas.org.pk/wp-content/uploads/2019/10/Contagious-presents.jpg)
Contagious presents Cannes Deconstructed 2019
Posted On
![](https://pas.org.pk/wp-content/uploads/2019/10/Breaking-down-Diageo.jpg)
Breaking down stereotypes in advertising (with Diageo)
Posted On
![](https://pas.org.pk/wp-content/uploads/2019/10/Better-Marketing.jpg)
Better Marketing: How can marketing change the world?
Posted On
![](https://pas.org.pk/wp-content/uploads/2019/10/October-3rd.jpg)
Breaking down stereotypes in advertising (with Unilever)
Posted On
![](https://pas.org.pk/wp-content/uploads/2022/11/Preparing-for-digital-Episode-1-360x225.jpg)
Preparing for digital media’s privacy-first future (Episode 1)
Posted On 20 October 2021
![](https://pas.org.pk/wp-content/uploads/2022/11/Preparing-for-digital-Episode-2-360x225.jpg)
Preparing for digital media’s privacy-first future (Episode 2)
Posted On 20 October 2021
![](https://pas.org.pk/wp-content/uploads/2021/09/Hacking-Growth-video-360x225.jpg)
Hacking Growth Using Google Analytics
by Dinesh V & Niroshan Samuel
Posted On 10 September 2021
![](https://pas.org.pk/wp-content/uploads/2021/07/aprais-webinar-360x225.jpg)
How to consistently get the best results from your Client-Agency relationship
by Sunil Gupta
Posted On 12 August 2021
![](https://pas.org.pk/wp-content/uploads/2021/05/En_Route_video.jpg)
En Route to Marketing Effectiveness
Posted On 20 May 2021
![](https://pas.org.pk/wp-content/uploads/2021/05/4WyATzBbvjg.jpg)
#BuildBackBetter: Can marketing be a positive force for change in a post-COVID world?
Posted On 20 May 2021
![](https://pas.org.pk/wp-content/uploads/2021/05/4WyATzBbvjg.jpg)
WFA virtual event with the Marketoonist
Posted On 20 May 2021
![](https://pas.org.pk/wp-content/uploads/2021/02/cR0JJdWlI80.jpg)
Spotlight: Managing your sponsorship initiatives post-pandemic
Posted On 18 February 2021
![](https://pas.org.pk/wp-content/uploads/2021/02/ZcCw5bTVpVk.jpg)
Asia spotlight: Leadership Perspective in 2021
Posted On 18 February 2021
![](https://pas.org.pk/wp-content/uploads/2021/02/xxhjltrYkuM.jpg)
Spotlight: Shortcutting your marketing transformation
Posted On 18 February 2021
![](https://pas.org.pk/wp-content/uploads/2021/02/F1Okqzoegto.jpg)
Regulating marketing to kids – five key trends affecting toy brands
Posted On 18 February 2021
![](https://pas.org.pk/wp-content/uploads/2020/11/secret-inredent-360x225.jpg)
The Secret Ingredient of Brand Love
by Abbas Arslan
Posted On 12 December 2020
![](https://pas.org.pk/wp-content/uploads/2020/11/ehUqneNR0G0.jpg)
Shaping The Marketer of the Future – An APAC perspective
Posted On 18 November 2020
![](https://pas.org.pk/wp-content/uploads/2020/11/pjFqwqInGDc.jpg)
Navigating global media pricing in 2020
Posted On 18 November 2020
![](https://pas.org.pk/wp-content/uploads/2020/11/I0vQB_8Acy0.jpg)
Spotlight: Where do great ads thrive?
Posted On 18 November 2020
![](https://pas.org.pk/wp-content/uploads/2020/11/gLpI1-NT7JA-1.jpg)
The Low Touch Economy
Posted On 18 November 2020
![](https://pas.org.pk/wp-content/uploads/2020/10/Economist-presents-2021-360-225.jpg)
Spotlight: The Economist presents The World in 2021
Posted On 09 October 2020
![](https://pas.org.pk/wp-content/uploads/2020/06/Navigatin-Store-Openings-Post-Covid-19-360-225.jpg)
Navigating Store Openings Post Covid-19 : Operational Excellence
by Bob Neville
Posted On 24 June 2020
![](https://pas.org.pk/wp-content/uploads/2020/05/n2DbQK4cXtU-360-225.jpg)
The evolution of digital standards
Posted On 03 May 2020
![](https://pas.org.pk/wp-content/uploads/2020/05/zAIdoEAB0S0-360-225.jpg)
The EU Pledge – a practical guide for marketers
Posted On 03 May 2020
![](https://pas.org.pk/wp-content/uploads/2020/05/P22QUO-n_l0-360-225.jpg)
Better sponsorship outcomes through better category management
Posted On 03 May 2020
![](https://pas.org.pk/wp-content/uploads/2020/05/5g3RqTko5-Q-360-225.jpg)
Crisis clinic – Managing your global content production in the Covid epidemic
Posted On 03 May 2020
![](https://pas.org.pk/wp-content/uploads/2020/05/JuT1jP9Xnkw-360-225.jpg)
Mind the gap – Video advertising reach in the age of increasing media fragmentation
Posted On 03 May 2020
![](https://pas.org.pk/wp-content/uploads/2020/05/M62ZrAsAWvw-360-225.jpg)
How advertising lost sight of creativity and what to do about it
Posted On 03 May 2020
![](https://pas.org.pk/wp-content/uploads/2020/05/CyzPOwsKEt0-360-225.jpg)
Crisis clinic – Managing your media in the Covid epidemic
Posted On 03 May 2020
![](https://pas.org.pk/wp-content/uploads/2020/05/qMg5nUO5fI-360-225.jpg)
WFA in 2020 – What’s now, what’s next
Posted On 03 May 2020
![](https://pas.org.pk/wp-content/uploads/2020/05/c_hcODFIo1M-360x225.jpg)
Crisis clinic – Sponsorship and experiential marketing during COVID-19
Posted On 03 May 2020
![](https://pas.org.pk/wp-content/uploads/2020/05/KD-YJTFzkhY-360x225.jpg)
Making the most of Dynamic Creative Optimisation (DCO)
Posted On 03 May 2020
![](https://pas.org.pk/wp-content/uploads/2020/05/3G6ziXdEuL4-360x225.jpg)
Social Commerce in China
Posted On 03 May 2020
![](https://pas.org.pk/wp-content/uploads/2020/05/SLL8ix9mXJE-360-225.jpg)
The future of cookies and digital advertising
Posted On 03 May 2020
![](https://pas.org.pk/wp-content/uploads/2020/05/Ezim_nC2eX4-360-225.jpg)
‘Dual quality’ – UCPD revision recap and key watch-outs for transposition phase
Posted On 03 May 2020
![](https://pas.org.pk/wp-content/uploads/2020/04/video-cover-360-191.jpg)
Strategies for Marketing during Coronavirus
Posted On 21 April 2020
![](https://pas.org.pk/wp-content/uploads/2020/04/work-for-home-1.jpg)
Working from home: Turning it into an opportunity
Posted On 3rd April 2020
![](https://pas.org.pk/wp-content/uploads/2020/01/ePrivacy-1.jpg)
ePrivacy: What is it and what does it mean for advertisers?
Posted On 14th January 2020
![](https://pas.org.pk/wp-content/uploads/2020/01/In-housing-Programmatic.jpg)
In-housing Programmatic Media Success
Posted On 15th January 2020
![](https://pas.org.pk/wp-content/uploads/2020/01/Brazil-webinar.jpg)
Brazil’s new data privacy regulation: what is it and what does it mean for marketers?
Posted On 03 Jan 2020
![](https://pas.org.pk/wp-content/uploads/2019/12/better-ads-standard.jpg)
Better Ads Standards: Understanding the Coalition for Better Ads (CBA) “Better Ads Standards” and what they mean for marketers
Posted On 20 December 2019
![](https://pas.org.pk/wp-content/uploads/2019/12/Regulatory-pressures.jpg)
Regulatory pressures on food and beverage marketing around the globe
Posted On 20 December 2019