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PAS Webinars

16th April 2020

Strategies for Marketing During Coronavirus

by Simon Bradley

Coronavirus has impacted marketing and branding activities across the globe. The necessity of social distancing, working from home and sensitivity to the current situation has made us question the conventional way business activities are conducted. This has also brought about a huge challenge for marketers and brand managers with respect to the marketing strategies for their respective brands. In this Webinar Simon Bradley gives us an insight into effective marketing strategies during Covid-19.

Session

Time

04:00 PM PKT

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PAS | WFA Webinars

8th April 2020

Mind the gap - Video advertising reach in the age of increasing media fragmentation

TV audiences are shrinking faster than expected putting increasing inflationary pressure on the medium. There are ways to fill the gap using other media, but new evidence from Ebiquity suggests that, once the quality of engagement is factored in, online video may not provide the answer.

Session 1

Time

01:00 PM PKT

REGISTER HERE

Session 2

Time

07:00 PM PKT

REGISTER HERE
16th April 2020

Strategies for Marketing During Coronavirus

by Simon Bradley

Coronavirus has impacted marketing and branding activities across the globe. The necessity of social distancing, working from home and sensitivity to the current situation has made us question the conventional way business activities are conducted. This has also brought about a huge challenge for marketers and brand managers with respect to the marketing strategies for their respective brands. In this Webinar Simon Bradley gives us an insight into effective marketing strategies during Covid-19.

Session 1

Time

04:00 PM PKT

REGISTER HERE
16th April 2020

Better sponsorship outcomes through better category management- About

Sponsorship delivers a powerful way for brands to connect with consumers through passion points (arts, sports, culture, cause, music) in ways that create emotional resonance and imagery transfer.

Session 1

Time

02:00 PM PKT

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Session 2

Time

07:00 PM PKT

REGISTER HERE
20th April 2020

The EU Pledge - a practical guide for marketers

The EU Pledge is a voluntary initiative by leading food and beverage companies to change the way they advertise to children.

Session 1

Time

01:00 PM PKT

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Session 2

Time

06:00 PM PKT

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22nd April 2020

The evolution of digital standards

The Media Ratings Council (MRC) plays a critical role in setting digital standards and issuing accreditations - a key way to address several of the issues represented in the WFA Media Charter.

Session 1

Time

07:00 PM PKT

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29th April 2020

An advertiser's guide to OTT media in APAC- About

With television as we know it currently evolving from a world of limited options to one of almost unlimited choices, the future of TV looks set to be fundamentally defined by what the viewer wants - which will in turn drive how media companies’ package, deliver and monetise their content through OTT services.

Session 1

Time

01:00 PM PKT

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Session 2

Time

06:00 PM PKT

REGISTER HERE
5th May 2020

Data safety and risk, benchmarking approaches across the industry

Trackers on websites and apps are seen by many marketers as an essential tool to deliver relevant content and advertising. But some trackers carry more risk than others when it comes to data safety.

Session 1

Time

01:00 PM PKT

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Session 2

Time

08:30 PM PKT

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6th May 2020

A Marketer's guide to digital ad fraud

Since the WFA Compendium of Ad Fraud Knowledge for Media Investors was first published in 2016, digital ad fraud has continued to appear in many different forms and shows no sign of abating. Across bots, pixel stuffing, malicious apps, and more, ad fraud has evolved in such a way that it can impact every element of digital advertising including evolving mediums and leading to erosion of media investment across platforms.

Session 1

Time

01:00 PM PKT

REGISTER HERE

Session 2

Time

07:00 PM PKT

REGISTER HERE
11th May 2020

Regulating illegal and harmful content: what does it mean for advertisers?

A look at how recent moves to regulate illegal and harmful content around the world could impact advertisers and their brand safety efforts.

Session 1

Time

12:30 PM PKT

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Session 2

Time

09:00 PM PKT

REGISTER HERE
14th May 2020

How transcreation can give a local edge to global messages

Global brand reputation and local compliance are at the heart of most international organizations’ agendas. However, varying priorities among internal stakeholders (central brand teams to global procurement and in-market marcomms teams), can set the stage for a conflict of interest that could potentially do more harm than good.

Session 1

Time

01:00 PM PKT

REGISTER HERE

Session 2

Time

07:00 PM PKT

REGISTER HERE

Archives

Working from home: Turning it into an opportunity

by Farheen Salman & Fathema Zuberi

3rd April 2020

ePrivacy: What is it and what does it mean for advertisers?

14th January 2020

In-housing Programmatic Media Success

15th January 2020

Brazil’s new data privacy regulation: what is it and what does it mean for marketers?

03 Jan 2020

Better Ads Standards: Understanding the Coalition for Better Ads (CBA) "Better Ads Standards" and what they mean for marketers

20 December 2019

Regulatory pressures on food and beverage marketing around the globe

20 December 2019

The Global Media Charter explained

April 3 2020

Contagious presents Cannes Deconstructed 2019

April 3 2020

Breaking down stereotypes in advertising (with Diageo)

April 3 2020

Better Marketing: How can marketing change the world?

April 3 2020

Breaking down stereotypes in advertising (with Unilever)

April 3 2020


Pakistan Advertisers Society