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Cannes Lions 2019 – The Future is Brand Activism

According to Philip Kotler, Brand Activism means brands that use thei…

Digital travel landscape in APAC

Digital travel landscape in APAC Digital travel landscape in APAC Whi…

Digital Marketing

Your ‘working media’ may be reducing when you spend on digital; here’…

5 steps to a killer market strategy

5 Steps To A Killer Market Strategy

The Dumb Question

I’ve previously written about how important it is to adapt and evolve…

A Recap On Ramadan Ads That Caught Our Eye

The holy month of Ramadan was bestowed upon us like it is each year a…

Spikes Asia Comes To Pakistan

Pakistan Advertisers Society (PAS) will be organizing Spikes Asia for…

My Data Is Bigger Than Yours

Furious over how some marketers just don’t get it, I was trying…

How Socially Aware is Social Marketing in Pakistan?

Just google Social Marketing and four simple steps pop up. They are: …

Declining Trust

Declining trust Client-agency relationships face continued pressure

Ad- Review: Vital Tea “Apni Tehzeeb Ki Hifazat Karo”

Vital Tea recently came up with a new TVC who’s big idea revolv…

Ad- Review- Campaign which Beats by your Heart!

Recently Lipton Pakistan came up with a new campaign in which they ha…

Pas : Pakistan Advertisers Society