Pakistan Young Lions Competition 2024 (PYLC)

Pakistan Advertisers Society (PAS) brought the electrifying competition Pakistan Young Lions Competition for industry’s brightest minds, where they clashed in a battle of ideas and innovation to prove their mettle.

The competition was presented by PSO, organized by PAS in association with Jang Media Group & Cannes Lions.

The PYLC competition took place in Unilever Pakistan on 13th and 16th Feb. Twenty-five teams of marketers from all over Pakistan competed against their peers in the Young Marketers Competition, coming up with a holistic solution to solve the challenge set by PSO. Twenty-three teams took the stage for Young Digital Competition and presented creative ideas to solve the challenge set by our competition partner for the PYLC competition. The competition served as a global platform to celebrate local ingenuity.


Winner Announcement:

Pakistan Young Lions Marketers Competition.


“Team Wreckitt”

Ukasha Sajjad & Sonia Zubair

Pakistan Young Lions Digital Competition.


“Team Error404”

Sameer Ali & Mahira Hussain

Special Thanks To Our Jurors:

Gallery

Pakistan Young Marketers Competition 2024

Pakistan Young Digital Competition 2024

Jury Session 2024

Eligibility:

  • Participants should be working on the client or agency side full-time.
  • We accept anyone born on or after 21st June 1993. We do not accept people born before this date.
  • Fluent in English (written & spoken).
  • Valid passport with 1year validity.
  • Available to travel to France (June 15th-22nd) and attend Cannes Lions Festival (June 17th-21st).
  • Not a full-time student, freelancer for a media agency, employed by a media department, previous winner (6 months), competition organizers.

Registration:

  • One team (2 participants per team) can only enter one of the two competitions.
  • Team member selection cannot be changed after registration.
  • Registration fee of PKR 95,000 + Tax per team.
  • Registration deadline is February 6, 2024.

Timelines for 2024:

  • February 13, 2024:
Competition briefing.
  • February 14, 2024:
Project submission deadline.
  • February 16, 2024:
Live presentations of shortlisted teams & winner announcement.

Prize:

  • Round-trip airfare for winning team to Cannes, France.
  • 5 nights’ accommodation on shared basis in Cannes, France.
  • Registration fee for 2024 Global Young Lions Competition to represent Pakistan.

Important Terms & Conditions:

  • The idea used by the team will be the intellectual property of the competition organizer and sponsor.
  • In all aspects competition organizers decision will be final and binding.
  • In case of any external help taken, the competition organizer reserves the right to disqualify the entry.
  • Judges’ decisions are final and binding.
  • Winners are responsible for obtaining travel visa and any other documents required, complying with customs/immigration regulations.
  • Winners will be required to present a valid credit card for incidentals.
  • Winners are responsible for any additional expenses not included in the prize.
  • No travel allowance or daily allowance will be provided by the competition organizer.
  • To ensure a vibrant and competitive experience for participants, the competition will only proceed in a category if 25 or more teams have registered for that specific category.
  • The competition organizer reserves the right to disqualify violators or modify/terminate the competition.
  • By entering, participants agree to abide by the competition rules and release the competition organizer from any liability.

  • Participants should be working on the client or agency side full-time.
  • We accept anyone born on or after 21st June 1993. We do not accept people born before this date.
  • Fluent in English (written & spoken).
  • Valid passport with 1year validity.
  • Available to travel to France (June 15th-22nd) and attend Cannes Lions Festival (June 17th-21st).
  • Not a full-time student, freelancer for a media agency, employed by a media department, previous winner (6 months), competition organizers.
  • One team (2 participants per team) can only enter one of the two competitions.
  • Team member selection cannot be changed after registration.
  • Registration fee of PKR 95,000 + Tax per team.
  • Registration deadline is February 6, 2024.
  • February 13, 2024:
Competition briefing.
  • February 14, 2024:
Project submission deadline.
  • February 16, 2024:
Live presentations of shortlisted teams & winner announcement.
  • Round-trip airfare for winning team to Cannes, France.
  • 5 nights’ accommodation on shared basis in Cannes, France.
  • Registration fee for 2024 Global Young Lions Competition to represent Pakistan.
  • The idea used by the team will be the intellectual property of the competition organizer and sponsor.
  • In all aspects competition organizers decision will be final and binding.
  • In case of any external help taken, the competition organizer reserves the right to disqualify the entry.
  • Judges’ decisions are final and binding.
  • Winners are responsible for obtaining travel visa and any other documents required, complying with customs/immigration regulations.
  • Winners will be required to present a valid credit card for incidentals.
  • Winners are responsible for any additional expenses not included in the prize.
  • No travel allowance or daily allowance will be provided by the competition organizer.
  • To ensure a vibrant and competitive experience for participants, the competition will only proceed in a category if 25 or more teams have registered for that specific category.
  • The competition organizer reserves the right to disqualify violators or modify/terminate the competition.
  • By entering, participants agree to abide by the competition rules and release the competition organizer from any liability.

Disclaimer: This summary is for informational purposes only and does not replace the official rules. We strongly recommend entrants to download and read the terms and condition below, for a more comprehensive understanding.

Highlights

Pakistan Young Lions Competition 2023

Young Spikes Digital 2019

Pakistan Advertisers Society