September 4, 2019:
Jubilee Insurance, the official sponsor of YSDC19, set the challenge. After a briefing from the partner organization, participants had 24 hours to craft a sound and holistic social media campaign – the kind that would solve Jubilee’s marketing bottleneck.
September 6, 2019: At the end of the 24-hour time, each team was expected to submit their plans which answered the scoring parameters well and a PowerPoint presentation. Briefs were judged by a selection of industry experts representing clients and agencies. The jury then shortlisted 5 teams to present their campaign for 10 minutes.