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Home Posts tagged : digital marketing

Media Ideé Celebrates 8th Birthday

Media Ideé Pakistan’s fastest growing media and communications company celebrated it’s 8th birthday this month. The event was marked with a celebrations, speeches and gifts including giving away of cars to company employees and directors. Media Idee was launched in 2005, when we identified there was a huge gap in the form of a company […]

SoDA 2014 Digital Marketing Report

SoDA produced its Digital Marketing Outlook report, attracting 814 respondents to their survey, a 25 percent jump from last year. Of the participants, more than 84 percent were key decision makers and influencers, counting CMOs, VPs, and directors among the ranks. They identified which regions are driving business revenue, told us about the growing number […]

Pakistan’s Social Media Marketing Report – April 2015

April 2015 was full of unexpected weather fluctuations – putting a damper on picnic plans and outdoor activities with spring showers and unexpected heat waves. On facebook most businesses were recovering from the annual ‘fake-fan’ purge and only opted for the promotion of new products rather than exciting campaigns. This month has seen a major […]

Pakistan’s Social Media Marketing Report – May 2015

The merry month of may brings about exam-fever for the young and the countdown to the euphoria of summer holidays. The sale of drinks, ice creams, sun screen, swimming equipment and all other summer related products reaches an all -time high. In the social media world – we see most people posting about the turmoil […]

Pakistan’s Social Media Marketing Report – June-July 2015

June has shown increase in numbers in Pakistan’s Social Media Marketing sector. The average number of Facebook fans increased from 1,669,982 to 1,686,212. The number of fans increased from 92,581 to 95,850 for the top 20 Twitter brands and fans for the same category of brands on YouTube went up from 448 to 462. Brands […]

Pakistan Social Media Marketing Annual Report 2015

With the end of 2015 upon us, we looked back on the field of social media in Pakistan and were happy to see that it reflected the global trend of being much more than just social. From e-commerce to politics to natural disasters, social networks have played their role in keeping people informed and educated […]

Global Digital Statistics For 2016

This might just be one of the most comprehensive global digital reports that will come out in 2016, period. It’s full of the best stats, facts and figures for the internet in 2016, and specifically covers the world’s top 30 countries by economic size. It covers the top 10 most-used social media platforms in each […]

PAS Digital Marketing and Advertising Conference – DIG-IT 2016

Realizing the importance of digital media and its growing influence, PAS initiated ‘Dig-it’ in 2012, a Digital Marketing and Advertising Conference. It was highly successful and well received by the industry. Continuing its efforts, PAS is now planning ‘Dig-It 2016’ on 29th of April ’16 in Karachi, Pakistan. This years’ Dig-it conference is focused on […]

Masterclass on "Brand Building in the Digital Age" by Julian Saunders

Technology innovation never rests and as we know, this has had huge impact on communications and culture, and consequently responses from brands. Focusing on this dynamic subject and understanding it in the context of recent development in behavioural psychology and effectiveness, PAS is organizing one-day masterclass on “Brand Building in the Digital Age” by Julian […]

How LinkedIn Markets on LinkedIn (Infographic)

Brands looking for the most effective ways to market via LinkedIn can now follow the example of a company that knows a little something about LinkedIn: LinkedIn. The professional network teamed up with Column Five on an infographic containing information from new e-book The Secret Sauce: How LinkedIn Uses LinkedIn for Marketing, including: LinkedIn A/B […]

Pakistan Advertisers Society