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Home Knowledge Articles Masterclass on "Brand Building in the Digital Age" by Julian Saunders

Masterclass on "Brand Building in the Digital Age" by Julian Saunders

Technology innovation never rests and as we know, this has had huge impact on communications and culture, and consequently responses from brands.


Focusing on this dynamic subject and understanding it in the context of recent development in behavioural psychology and effectiveness, PAS is organizing one-day masterclass on “Brand Building in the Digital Age” by Julian Saunders a Brand Strategist, Author and a Trainer from UK. Having worked as a strategist at Google Innovation Centre, as a CEO at Red Cell, a WPP agency and as a Planning Director at Ogilvy and McCann, Julian brings rich experience and expertise in this field.

Highly interactive, the workshop will equip delegates with the confidence and models that can effectively differentiate their brands and fast track its growth. Another important objective is to inspire innovation and fresh thinking with new ideas about effectiveness.

Snapshot of the workshop and the trainer is enclosed herewith.

Workshop Dates:

Karachi:                 November 22, 2016 at Movenpick Hotel, Karachi
Lahore:                  November 24, 2016 at Pearl Continental Hotel, Lahore

FEES:                      Rs. 23,500 + All Taxes for PAS Members
                                 Rs. 25,500 + All Taxes for Non-Members

Last day for registration November 10, 2016


For further details contact: PAS Secretariat: Tel: +92-21 3583 60 72-3 I Mob: +92-321-2912651Email:

Download the complete brochure:

Brand Building in the Digital Age – Brochure
Updated Brand Building in digital age

Pakistan Advertisers Society