social media marketing Archives - Pakistan Advertisers Society

Pakistan’s Social Media Marketing Report – Feb 2015

The month of February was filled with a lot of excitement for the average Pakistani Facebook user due to the start of the ICC world Cup – majority of businesses opted to post updates regarding the matches or take advantage and use the excitement to promote new deals or advertising techniques. With an access to […]

Pakistan’s Social Media Marketing Report – April 2015

April 2015 was full of unexpected weather fluctuations – putting a damper on picnic plans and outdoor activities with spring showers and unexpected heat waves. On facebook most businesses were recovering from the annual ‘fake-fan’ purge and only opted for the promotion of new products rather than exciting campaigns. This month has seen a major […]

Pakistan’s Social Media Marketing Report – May 2015

The merry month of may brings about exam-fever for the young and the countdown to the euphoria of summer holidays. The sale of drinks, ice creams, sun screen, swimming equipment and all other summer related products reaches an all -time high. In the social media world – we see most people posting about the turmoil […]

Pakistan’s Social Media Marketing Report – June-July 2015

June has shown increase in numbers in Pakistan’s Social Media Marketing sector. The average number of Facebook fans increased from 1,669,982 to 1,686,212. The number of fans increased from 92,581 to 95,850 for the top 20 Twitter brands and fans for the same category of brands on YouTube went up from 448 to 462. Brands […]

Pakistan Social Media Marketing Annual Report 2015

With the end of 2015 upon us, we looked back on the field of social media in Pakistan and were happy to see that it reflected the global trend of being much more than just social. From e-commerce to politics to natural disasters, social networks have played their role in keeping people informed and educated […]

PAS Digital Marketing and Advertising Conference – DIG-IT 2016

Realizing the importance of digital media and its growing influence, PAS initiated ‘Dig-it’ in 2012, a Digital Marketing and Advertising Conference. It was highly successful and well received by the industry. Continuing its efforts, PAS is now planning ‘Dig-It 2016’ on 29th of April ’16 in Karachi, Pakistan. This years’ Dig-it conference is focused on […]

OREO Pakistan #back2schoolwithOreo digital campaign

Oreo, Continental Biscuits Limited’s (CBL) flagship brand, launched a digital marketing campaign called ‘Back2SchoolwithOreo in July, with an aim to increase brand recall by motivating students to prepare for school with the help of an Oreo Kit. The concept of the campaign is that heading back to school is not always easy, but it can […]

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