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PAS announces development of an OOH Audience Measurement & Ratings Currency

The Pakistan Advertiser s’ Society has exclusively endorsed MOVE – “Measuring OOH Visibility & Exposure” – a Pakistan based media marketing and Research Company to develop and launch an OOH Audience and Ratings currency in Karachi, Lahore, Islamabad and Rawalpindi. The entire project will be overseen by the Outdoor Audience Measurement Technical Committee (OAMTC) an […]

PAS Council nominates its new Secretary General

PAS is pleased to announce that Mr. Syed Ali Akber, Marketing Director – PAR Region, The Coca-Cola Company has taken the position as the new Secretary General of the Society. In the last Council meeting held on March 25th 2015, it was proposed to invite The Coca-Cola Company on the Council to fill the vacancy […]

Radio Advertising Industry Snapshot – April 2015

A snapshot of the Radio Industry – April 2015. Find out who’s leading the industry with radio campaigns? Who’s getting the best return from radio? RADIO INDUSTRY REPORT gives the overall picture of advertising on RADIO during the month of April 2015. It covers top advertisers, categories, brands and FM Channels and their % share […]

TV Advertising Analysis Monthly Report – April 2015

A JOINT RESEARCH STUDY OF PAS AND MEDIABANK PAKISTAN TV MONTHLY INDUSTRY REPORT gives the overall picture of advertising on TV during the month of April 2015. It covers top advertisers, categories and brands and their % share in total advertising in terms of minutes. The report also focuses on share of TV channels, share […]

Exclusive Interview with Aly Mustansir – CMO Bank Alfalah/ Chairman PAS Awards Committee

Brandsynario, a leading online publishing house interviewed Aly Mustansir, Chairman PAS Awards Committee and Chief Marketing Officer, Bank Alflah. With more than 2 decades of diverse experience as a brand marketer, Aly Mustansir has played an integral part in shaping the successful future of many international/local brands in Pakistan. He was the brains behind the […]

Indian Ads VS Pakistan Ads – Advertising Experts Give their Verdict

This article was first published on Brandsynario Time and again, the advertising fraternity of Pakistan has been told how their counterpart, India, is not just better in cricket but in advertising too. With a mission to find out a definite answer to this rather harsh yet realistic question, the Brandsynario team took the views of […]

OOH Media AdEx Report April 2015

Analysis by: Winning Solutions Winning Solutions is one of the leading market research organizations in Pakistan with operations across different cities and a spread of outdoor media tracking in over 60 cities. The Outdoor Media Ad-Ex report is based on a site census done by Winning Solutions in Top 5 cities of Pakistan in 2014 […]

PAS Partnered with Mediaconcepts to Promote Legal Content in Pakistan

Pakistan Advertisers Society (PAS) has signed an MOU with Mediaconcepts for promoting & encouraging use of T-series legal content all across Pakistan. Mediaconcepts, is the exclusive copyrights holder of Bollywood’s leading music label T-series content in Pakistan. This joined partnership will help to eradicate piracy while guiding advertisers to verify or obtain requisite permission/license from […]

Pakistan’s Social Media Marketing Report – April 2015

April 2015 was full of unexpected weather fluctuations – putting a damper on picnic plans and outdoor activities with spring showers and unexpected heat waves. On facebook most businesses were recovering from the annual ‘fake-fan’ purge and only opted for the promotion of new products rather than exciting campaigns. This month has seen a major […]

PAS announces launch of Out-of-Home Audience Measurement and Rating Currency

The first national-wide, audience rating and planning tool for outdoor media in Pakistan was officially launched recently at a meeting held by Pakistan Advertisers Society (PAS). The initiative was a brainchild of PAS, aimed to establish a reliable and credible audience measurement and rating system for OOH media that can be used as a currency […]

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