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Home Posts tagged : OOH Ratings

PAS announces development of an OOH Audience Measurement & Ratings Currency

The Pakistan Advertiser s’ Society has exclusively endorsed MOVE – “Measuring OOH Visibility & Exposure” – a Pakistan based media marketing and Research Company to develop and launch an OOH Audience and Ratings currency in Karachi, Lahore, Islamabad and Rawalpindi. The entire project will be overseen by the Outdoor Audience Measurement Technical Committee (OAMTC) an […]

OOH Media AdEx Report Feb 2015

Analysis by: Winning Solutions Winning Solutions is one of the leading market research organizations in Pakistan with operations across different cities and a spread of outdoor media tracking in over 60 cities. The Outdoor Media Ad-Ex report is based on a site census done by Winning Solutions in Top 5 cities of Pakistan in 2014 […]

OOH Media AdEx Report April 2015

Analysis by: Winning Solutions Winning Solutions is one of the leading market research organizations in Pakistan with operations across different cities and a spread of outdoor media tracking in over 60 cities. The Outdoor Media Ad-Ex report is based on a site census done by Winning Solutions in Top 5 cities of Pakistan in 2014 […]

OOH Media AdEx Report May 2015

Analysis by: Winning Solutions Winning Solutions is one of the leading market research organizations in Pakistan with operations across different cities and a spread of outdoor media tracking in over 60 cities. The Outdoor Media Ad-Ex report is based on a site census done by Winning Solutions in Top 5 cities of Pakistan in 2014 […]

PAS announces launch of Out-of-Home Audience Measurement and Rating Currency

The first national-wide, audience rating and planning tool for outdoor media in Pakistan was officially launched recently at a meeting held by Pakistan Advertisers Society (PAS). The initiative was a brainchild of PAS, aimed to establish a reliable and credible audience measurement and rating system for OOH media that can be used as a currency […]

OOH Media AdEx Report June 2015

Winning Solutions is one of the leading market research organizations in Pakistan with operations across different cities and a spread of outdoor media tracking in over 60 cities. The Outdoor Media Ad-Ex report is based on a site census done by Winning Solutions in Top 5 cities of Pakistan in 2014 which is updated twice […]

OOH Media AdEx Report July 2015

The Outdoor media Ad Ex report offers you an in-depth and accurate estimate of spending in the Outdoor media by different advertiser in your category as well the overall market. The outdoor media ad-ex is calculated for the top 5 cities by visiting all the permanent assets as well as pole signs twice a month […]

OOH Media Measurement Report

MOVE and PAS has rolled out the audience measurement system for OOH in Pakistan with an aim to provide outdoor measurement solutions to the advertising industry which has long been a pain point for the advertisers.  The data is now available for advertisers use as of July 2015. The Methodology: MOVE ensures that accurate and […]

OOH Media AdEx Report November 2015

The Outdoor media Ad Ex report offers you an in-depth and accurate estimate of spending in the Outdoor media by different advertiser in your category as well the overall market. The outdoor media ad-ex is calculated for the top 5 cities by visiting all the permanent assets as well as pole signs twice a month […]

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