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Home Knowledge Articles Social Media and its Importance in today’s marketing world

Social Media and its Importance in today’s marketing world

Social media is an incredible invention that has opened doors of endless opportunities for people and companies, having a digital presence is now necessary in today’s world as having one may have a multitude of benefits as all trends and insights are posted online the algorithm used in this has shaped many businesses. Although it is very systematic, if used properly by businesses, it provides hyper growth, which is why learning about it and gaining a proper understanding of it is what new businesses are leaping towards. It stores in its database a tremendous amount of data that is used in daily life by people and businesses. There is no denying that social media has proven to be the most significant ingredient when it comes to Conventional or digital Marketing. It has become a tool for individuals to voice their opinions, share what they like and ultimately spread information amongst the masses.

It’s clear that social media is now more important than ever thanks to discussions about how it’s used in the modern marketing sector and how it’s improved. It is encroaching on our lives more quickly now, and we are going through some radical changes after the introduction of AI that are encouraging us to use social media more. Additionally, the big players like Facebook are working effectively on hyper personalization and reading audience psyches to target them with the content they want to see and hear, making it easier for businesses to market their products and services to the right audience so that business can grasp more sales and can build a long term relationship with their customers, and can retain them for a longer period.

Many Businesses in different industries are integrating social media tools to reach out to bigger and accurate audiences, whatever they see on the streets like a restaurant or a carwash service, everything can be found on social media solving individual problems every second with just a click of a few buttons.

The aspect of Digital Marketing has been very efficient in the last decade or so, the global market for Digital Advertising and Marketing estimated at US$531 Billion in the year 2022, and is projected to reach a revised size of US$1.5 Trillion by 2030, growing at a CAGR (Compound Annual Growth Rate) of 13.9% over the analysis period 2022-2030.

Some Key Insights that are Integral for Marketing

Increase trustworthiness and brand recognition:

With the help of social media, it is easier for brands to create stories that resonates with its audience and develops an emotional connection, gaining loyalty and trust of its consumers is the biggest milestone any brand can achieve. Brands Like McDonalds and Coca Cola have the most impactful campaigns where they develop a sense of emotional connection through Ads and storytelling mainly focusing on emotions like family and happiness, ultimately Increasing trustworthiness and brand loyalty.

Increase levels of customer service and satisfaction.

Online presence of brands has made it easier for customers to launch any complaints and queries and even connect with their brands via website or social media, the notion of being heard and responded timely uplifts the trust of the consumers and eventually leads to a successful customer relationship.

Foster online community and tell authentic stories.

The ultimate goal of any brand is to create a community with their message and develop a sense of belonging towards their customers. Story telling in today’s era is a game changer when it comes to delivering complex CTA’s or messages and eventually gaining your audience’s trust online. Through effective campaigns and thought-provoking storytelling on digital media an online community is built and affiliated with the consumers, celebrating their importance and contribution towards society.

Increase revenue with social commerce.

With Paid Advertisements and targeted leads, it is very easy to sell to your audience online. The aspect of Ecommerce and online trading has upscaled the routes that were used before as direct selling, word of mouth replacing it with affiliate and performance marketing.

Analytical Evaluation & Decision Making:

Social Media essentially provides the analytical birds eye view of your target market, segmenting into Age, Interest, Demo graphs and behavior. With the help of analytics and advertising platforms like META and Google, it has become extremely easy for Companies or brands to overlook their performance regularly and make decisions according to authentic stats that have been provided through these platforms, leading to customer success and effective lead generation.

Overall, it is evident that the use of social media for marketing will expand in the future. This is because the social media advancements we are seeing now—considering how quickly changes have occurred in previous years—are just the tip of the iceberg in terms of what the medium is capable of—and there is a lot that will be happening beneath it in the years to come. Conglomerates have accelerated their processes, and as a result, every so often we experience significant changes. Additionally, thanks to developments in e-commerce, we have seen how the world has become a global village where different nations use online trade channels and online medium to communicate, demonstrating the increasing importance of social media in society. Marketers are putting together their plans considering social media as well, and businesses who previously did not focus on this have generally failed completely. Changing social media trends inform us of the best course of action and what to do and what not to do.

Pakistan Advertisers Society