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time August 3 2022
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Home Knowledge News WEB 3.0 Marketing – The Future is Here

WEB 3.0 Marketing – The Future is Here

With the continuous advancement in technology, people have always had to change the way they do business and adapt to new practices. When we look at marketing, we have seen three stages of technological advancements: Web 2.0, social media and now we are moving towards the future with Web 3.0.

What is Web 3.0? It is the next generation of the World Wide Web through the use of semantic web technology and artificial advancements. Web 3.0 is all about creating a virtual world within the internet such as virtual shopping malls, which would allow users to interact with each other virtually and shop online. Not only does this new revolution offer us a virtual world, but also the Semantic Web, which will enable machines and humans to communicate and will allow machines to respond to complex human requests. Therefore, this technology will allow content distribution, and control of online privacy allowing Web 3.0 Marketing to be more transparent.

What is Web 3.0 Marketing? It is the revolution of the internet which will enhance user experience by providing rich and interactive advertising opportunities. This will allow a marketer to provide more targeted ads to consumers and will allow them able to provide a more efficient strategy to market their products.

Key Features of Web 3.0 Marketing

Semantic Web

The semantic web will allow machines to process large amounts of complex data rather than human operators. It will have a globally linked database that will lead to an effective representation of data with more transparency.

Artificial Intelligence
Natural Language Processing (NLP) is helping computers understand, interpret and manipulate human language. NLP is the branch of Artificial Intelligence that aims to help computers and humans communicate better. This technology will enable computers to better interpret consumer data for accurate and quick responses.

Blockchain Technology
Blockchain Technology is a rapidly developing technology that creates an open ecosystem by getting rid of centralized systems. This will allow individuals to take control and share their data without the involvement of a middleman. The Advertising world will be able to benefit the most with this open system technology as there will be no risk of server failure, data theft, and no external authorization will be needed as users will be the sole owners of their data.
Whether we like it or not, the revolution of Web 3.0 is coming and businesses must adapt or be left out. Businesses will now become highly user-centric and transparent due to decentralization. Moreover, business owners will have to adapt blockchain technology to ensure data transparency and open access as users will have complete access and ownership of their data. Therefore, it is important to make strategic business decisions, keeping in mind that the future is here and continuously evolving.

Pakistan Advertisers Society