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Home Posts tagged : Pakistan Advertisers Society (Page 3)

PAS Council nominates its new Secretary General

PAS is pleased to announce that Mr. Syed Ali Akber, Marketing Director – PAR Region, The Coca-Cola Company has taken the position as the new Secretary General of the Society. In the last Council meeting held on March 25th 2015, it was proposed to invite The Coca-Cola Company on the Council to fill the vacancy […]

TV Advertising Analysis Monthly Report – April 2015

A JOINT RESEARCH STUDY OF PAS AND MEDIABANK PAKISTAN TV MONTHLY INDUSTRY REPORT gives the overall picture of advertising on TV during the month of April 2015. It covers top advertisers, categories and brands and their % share in total advertising in terms of minutes. The report also focuses on share of TV channels, share […]

Exclusive Interview with Aly Mustansir – CMO Bank Alfalah/ Chairman PAS Awards Committee

Brandsynario, a leading online publishing house interviewed Aly Mustansir, Chairman PAS Awards Committee and Chief Marketing Officer, Bank Alflah. With more than 2 decades of diverse experience as a brand marketer, Aly Mustansir has played an integral part in shaping the successful future of many international/local brands in Pakistan. He was the brains behind the […]

OOH Media AdEx Report April 2015

Analysis by: Winning Solutions Winning Solutions is one of the leading market research organizations in Pakistan with operations across different cities and a spread of outdoor media tracking in over 60 cities. The Outdoor Media Ad-Ex report is based on a site census done by Winning Solutions in Top 5 cities of Pakistan in 2014 […]

PAS Partnered with Mediaconcepts to Promote Legal Content in Pakistan

Pakistan Advertisers Society (PAS) has signed an MOU with Mediaconcepts for promoting & encouraging use of T-series legal content all across Pakistan. Mediaconcepts, is the exclusive copyrights holder of Bollywood’s leading music label T-series content in Pakistan. This joined partnership will help to eradicate piracy while guiding advertisers to verify or obtain requisite permission/license from […]

Pakistan’s Social Media Marketing Report – April 2015

April 2015 was full of unexpected weather fluctuations – putting a damper on picnic plans and outdoor activities with spring showers and unexpected heat waves. On facebook most businesses were recovering from the annual ‘fake-fan’ purge and only opted for the promotion of new products rather than exciting campaigns. This month has seen a major […]

PAS announces launch of Out-of-Home Audience Measurement and Rating Currency

The first national-wide, audience rating and planning tool for outdoor media in Pakistan was officially launched recently at a meeting held by Pakistan Advertisers Society (PAS). The initiative was a brainchild of PAS, aimed to establish a reliable and credible audience measurement and rating system for OOH media that can be used as a currency […]

TV Advertising Analysis Monthly Report – June 2015

A JOINT RESEARCH STUDY OF PAS AND MEDIABANK PAKISTAN TV MONTHLY INDUSTRY REPORT gives the overall picture of advertising on TV during the month of June2015. It covers top advertisers, categories and brands and their % share in total advertising in terms of minutes. The report also focuses on share of TV channels, share of […]

PAS Job Opportunity – ‘Manager, Research and Special Projects’

Position: Manager, Research and Special Projects PAS is a not-for-profit industry body. Its objective is to advocate and safeguard the legitimate interests of advertisers and ensuring responsible and ethical practices in pursuit of excellence in the field of marketing and advertising communications. We are looking for a high caliber qualified business graduate for the position […]

Cable TV Advertising Analysis – May 2015

Research Methodology: This research reports minutes of Corporate Commercial Air Time on Cable in-house channels. It does not include advertisers like Real Estate, Beauty Parlours and other similar categories. To monitor a network a single head-end is selected per city. For Example in Lahore DiGi Network is being distributed by 14 head-ends that airs similar […]

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