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time February 23 2016
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Outdoor Advertising Annual Report


The Outdoor media Ad Ex report offers you an in-depth and accurate estimate of annual spending by different advertisers in your category as well the overall market. The report is based on Top 5 cities namely Karachi, Lahore, Rawalpindi/Islamabad, Faisalabad & Multan. The value estimates do not include creative non-permanent branding like round-abouts etc. Pole Sign values are also shared separately.

Data Source: Winning Solution

Outdoor Ad- Ex Highlight 2015:

The industry spent 11 Billion on outdoor media in Top 5 cities. This amount is 65% of the total asset value in these cities, 35% of media remained vacant. 
Unilever is the market leader in Outdoor Media spent, Top 3 Clients put together spent 11% of the total industry spent with Unilever on top with the spending of 384 million, Pepsi Co 369 million and Gul Ahmed 350 million across top 5 cities of Pakistan.
Fashion & Lifestyle brands were the top spenders and contributed 19% and an estimated 2.2 Billion in ad-spent followed by Telecom and Fast Food with 824 million and 545 million respectively.
Top 10 categories hold more than half of the share in annual advertised spent which is 6.8 billion in value.
Karachi holds 50% of the industry value whereas Lahore holds only 15% of the boards but has the most expensive mediums amongst the top 5 cities and contributes 27% to the industry value.
Unilever & P&G spent an approximate of 384 million and 80.9 million respectively in 2015.
EBM & CBL were the major spenders and did the branding of around 90% in Biscuits category with EBM on top with the value of 225.6 million.
Gul Ahmed is the top slot spender in Fashion Category with the spending of 15% followed by Khaadi and JDot with 11% share in the category
Top 3 Brands namely Gul Ahmed, Pepsi Cola and Dairy Milk Chocolate contributed 5% which is 654 million to the annual advertise share.
Telenor held 38% of the share of Telecom spending followed by CM Pak (Zong) and Mobilink
Mondelez was the key spender in confectionary with branding of over 80% of 252 million in 2015.
– In CSD category Pepsi and Coca Cola were the major spenders with 98% branding across top 5 cities with Pepsi on top with 69% share followed by Coca Cola.

Complete Report:

Pakistan Advertisers Society