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Home Posts tagged : Brand Management

Masterclass on "Brand Building in the Digital Age" by Julian Saunders

Technology innovation never rests and as we know, this has had huge impact on communications and culture, and consequently responses from brands. Focusing on this dynamic subject and understanding it in the context of recent development in behavioural psychology and effectiveness, PAS is organizing one-day masterclass on “Brand Building in the Digital Age” by Julian […]


5 MARKETING PREDICTIONS FOR 2017

After an intense 2016, the WFA staff share their 5 predictions for what the next 12 months hold for marketers. #1 Rethinking Digital Investment: What percentage of my ads are being seen? How many are actually human beings? Where are my ads ending up? Am I really getting the ROI I’m told I’m getting? These […]


HOW BRANDS CAN GET READY FOR THE VOICE TECH EXPLOSION

We all remember the explosion of apps on smartphones, choices were endless and overwhelming. Some passed, but most were used once, forgotten about and deleted, ending up in a black hole never to be seen again. Now, include the futuristic craze that is voice technology into the mix and you are left wondering – how […]


The power of Logos in Fast Food World

It could be argued that the most valuable property any fast food chain has, just as much as a unique recipe, is their logo. It is a well known fact that the McDonald’s golden arches are among the most recognised symbols on earth. No design could be simpler; so is simplicity the key to the […]


Pas : Pakistan Advertisers Society