Get Set With Rooh Afza Go
Rooh Afza, which paints every dining table red in Ramadan with their traditional rose drink, launched their sparkling Rooh Afza GO that comes in a can just prior to the fasting month. They announced it with a joint campaign with Pakistan International Airline (PIA) who can now serve the cool beverage to fasting passengers on the plane.
An MOU was signed between both the companies. Syed Faizullah Jawad, Director Marketing and Trade on behalf of Hamdard and Muhammad Amir Memon, General Manager, Brand Management, representing PIA signed the MoU.
The partnership seems appropriate as Rooh Afza is considered the nation’s drink and PIA the nation’s airline. The word ‘go’ in the product means that you can consume the drink on your way to any place at any time, and where better to serve it than on a plane, middle of the air, whilst on a journey to another place.