Cable TV Advertising Analysis – April 2015
This research reports minutes of Corporate Commercial Air Time on Cable in-house channels. It does not include advertisers like Real Estate, Beauty Parlours and other similar categories.
To monitor a network a single head-end is selected per city. For Example in Lahore DiGi Network is being distributed by 14 head-ends that airs similar transmission, in such cases, only a single head-end is monitored that will give 100% error free monitoring report.
Total Cities: 16
Total Head-ends: 93
In-House Channels: 400+
Data Source: Ozone Soution, Ozone is the only company in Pakistan to provide tracking of In-House Cable Channels.