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time July 28 2015
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Home Knowledge Articles Cable TV Advertising Analysis – April 2015

Cable TV Advertising Analysis – April 2015


Research Methodology:

This research reports minutes of Corporate Commercial Air Time on Cable in-house channels. It does not include advertisers like Real Estate, Beauty Parlours and other similar categories.
To monitor a network a single head-end is selected per city. For Example in Lahore DiGi Network is being distributed by 14 head-ends that airs similar transmission, in such cases, only a single head-end is monitored that will give 100% error free monitoring report.

Coverage Summary

Total Cities: 16
Total Head-ends: 93
In-House Channels: 400+

Data Source: Ozone Soution, Ozone is the only company in Pakistan to provide tracking of In-House Cable Channels.

Complete Report:

Pakistan Advertisers Society