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Best in TV – Kenwood DC Inverter AC

Best in TV – Platform Awards

user Posted By PAS
time February 6 2019
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Brand name Kenwood
Campaign Title DC Inverter A/C
Company RNI Electrical Appliances (Pvt.) Ltd
Agency Arey Wah
Idea Origination Pakistan
Campaign Duration 3rd Feb 2017 – 28th Feb 2017
3rd Feb 2017 – 28th Feb 2017

The Objectives

  • Communication of a functional message in a subtle but engaging manner.
  • To reduce paid hammering on electronic media and create bigger talk ability of the campaign was another communication challenge.

Target Audience

  • Males & Females 25-60, SEC AB (Urban Pakistan)
  • Bulls Eye: 30yrs old Males, SEC AB (Since Males have higher purchase involvement due to technical specifications i.e. Savings, cost, features, design etc.)

The Big Idea

The beauty of Machines lies in their perfection whereas of life is in the imperfections.

Creative Ideas used in the Campaign to Explain the Objectives

Kenwood focused on simple and humorous storyline along with massive appeal of Nawazuddin Siddiqui to highlight the core benefits of the product. All these factors helped us to create instant interest among the target audience.

Pas : Pakistan Advertisers Society