Volkswagen: The Reduce Speed Dial

This is a really different piece from Volkswagen, called “The Reduce Speed Dial” this campaign calls out a number of families in New Zealand, and empowers their children to create the visuals seen on the speed-dial in each Volkswagen, hand-crafting the design of each number along with special messages that can be seen while driving.

It’s all part of an experiment to reduce speeding and aims to disrupt behaviour at this critical moment. Each family had a replacement panel for the speedo. Volkswagen followed all of the clarity and safety restrictions of a standard speedo, but the dial was personally hand written by a loved one.

This simple, personal mnemonic aims to remind drivers what they have to live for at the exact moment they consider speeding. You can read more here. Created by the guys at Colenso BBDO.