OOH Media Measurement Report
MOVE and PAS has rolled out the audience measurement system for OOH in Pakistan with an aim to provide outdoor measurement solutions to the advertising industry which has long been a pain point for the advertisers. The data is now available for advertisers use as of July 2015.
MOVE ensures that accurate and holistic data is provided to the clients. To ensure this, measurement is done from three sources:
• Travel Survey: Determining the demographics of audience
• Traffic Count : Live traffic monitoring and Count
• Visibility Analysis
Data from these sources is input to a robust and intelligent system which then calculates the impacts, reach and GRPs for every site in the country. Various checks and balances are in place to ensure the accuracy and transparency of the data.
The attached report comprises of few such insights derived from MOVE (Out of Home Audience Measurement) Data, which the advertisers can look into, while planning and evaluating out home campaigns. (based on Total Audience-KLI).
For software installation, details and such reports you can contact MOVE on the below mentioned contact details.
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