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Home Knowledge Articles WFA guide to Programmatic Media

WFA guide to Programmatic Media



This document provides background and guidance on how programmatic media works and how advertisers can better engage with this space to improve visibility and performance.

In addition, the intention is to illustrate how the continued onset of programmatic media is likely to affect the way media trading is conducted and how advertisers might realign their approach to trading in the programmatic age.

Pakistan Advertisers Society