The sad side of advertising

The New Year begins with much pizzas and pomp for many. Brands and advertisers nationwide started ranting and raving about New Year celebration a week before the year begins.

While some rejoiced, cheered and displayed merriment, others preferred to take a back seat and decided not the celebrate for obvious reasons.

In solidarity with Peshawar victims, Coca-Cola Pakistan suspended airing of brand advertisements across Pakistan until further notice. Their message on the face book goes “Our thoughts & prayers are with these families during this tragic time.”

One of the most conscientious agencies that took a commendable step to renounce New Year celebration is Spectrum Y&R through their message on the digital front.

New Year or no New Year, some of the brands choose to show their concern in December to reflect their sympathy including the following:

If you have done some other significant advertising to reflect compassion for Peshawar Attack, send your work to awards@pas.org.pk