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What Makes an Ad Successful? Advertising Gurus Explain

Reference: BrandSynario This article is based on the valuable inputs from the panelists of PAS Awards 2015 on the queries on the ‘what’ and the ‘how’ of effective advertising, building charismatic brands, India’s ‘brainware’ and its edge in the region …. “Advertising was invented in United States and as far as we are concerned we […]


By David Wheldon, President WFA Brands need to re-earn trust, focus on the fundamentals of marketing and communications, and combine art and science to truly deliver for their customers, says WFA President and RBS CMO David Wheldon. What a year we have left behind: much to reflect on, much to learn from and much to […]


Today marks a momentous milestone for all things digital, with the new Digital in 2017 Global Overview report from We Are Social and Hootsuite revealing that more than half of the world’s population now uses the internet. Our findings have exciting implications for businesses, governments, and society in general, but they’re also testament to the […]


After an intense 2016, the WFA staff share their 5 predictions for what the next 12 months hold for marketers. #1 Rethinking Digital Investment: What percentage of my ads are being seen? How many are actually human beings? Where are my ads ending up? Am I really getting the ROI I’m told I’m getting? These […]

If Anyone Is Going to Buy Directly from a Chatbot, It’s Millennials

Millennials’ behavior, more than research, is a good indicator In a December 2016 survey by Retale, nearly 60% of US millennials said they have used a chatbot. More than half of those who had never used a chatbot said they’d be interested in trying one. Retale—which recently launched RetaleBot, its own shopping-related bot—also found that […]

The most important digital marketing trends in 2017

The 2017 Digital Intelligence Briefing just released by Adobe and Econsultancy provides a wide perspective on digital and marketing trends. A record-breaking 14,000 marketers and agencies around the world shared their thoughts and opinions. This year, marketers continue to make customer experience a top priority and this report shows that the pace of digital transformation […]


We all remember the explosion of apps on smartphones, choices were endless and overwhelming. Some passed, but most were used once, forgotten about and deleted, ending up in a black hole never to be seen again. Now, include the futuristic craze that is voice technology into the mix and you are left wondering – how […]

Linkedin for Individuals

Linkedin now has half a billion members in 200 countries connecting, and engaging with one another in professional conversations and finding opportunities through these connections. How can it effect individuals? This community represents 10+ million active jobs, access to 9+ million companies, and with more than 100,000 articles published every week it’s helping you stay […]

How to Market an Application

When it comes to applications we sometimes dont realize how broad the scope of applications is? Mobile applications started off as basic tools which were already embedded in mobile phones in shape of icons. These icons when tapped or clicked took you over to a unique solution which could have been a game or even […]

New eMarketer Forecast: Digital Video Nears Milestone in Germany

According to eMarketer’s latest estimate of digital video adoption in Germany, 2017 will be the first year in which a majority of the country’s population—50.2%, or 41.1 million people—will watch digital video content via any device at least monthly. As adoption grows, the demographics of the typical digital video viewer are widening. Also, the gap […]

Pakistan Advertisers Society