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An Exclusive Interview with Hameed Haroon – Jury Chair PAS Awards 2015/ CEO Dawn Media Group

Reference: BrandSynario  As the Chief Executive Officer of the DAWN Media Group, the president-elect of the All Pakistan Newspapers Society (APNS) and currently the jury chair for this year’s Pakistan Advertisers Society Awards (PAS AWARDS), Mr Haroon is the unequivocal media magnate. In an exclusive one-on-one, #brandsynariochats session, he talks about the influence advertising has […]

What Makes an Ad Successful? Advertising Gurus Explain

Reference: BrandSynario This article is based on the valuable inputs from the panelists of PAS Awards 2015 on the queries on the ‘what’ and the ‘how’ of effective advertising, building charismatic brands, India’s ‘brainware’ and its edge in the region …. “Advertising was invented in United States and as far as we are concerned we […]

Radio Advertising Industry Snapshot – April 2015

A snapshot of the Radio Industry – April 2015. Find out who’s leading the industry with radio campaigns? Who’s getting the best return from radio? RADIO INDUSTRY REPORT gives the overall picture of advertising on RADIO during the month of April 2015. It covers top advertisers, categories, brands and FM Channels and their % share […]

Exclusive Interview with Aly Mustansir – CMO Bank Alfalah/ Chairman PAS Awards Committee

Brandsynario, a leading online publishing house interviewed Aly Mustansir, Chairman PAS Awards Committee and Chief Marketing Officer, Bank Alflah. With more than 2 decades of diverse experience as a brand marketer, Aly Mustansir has played an integral part in shaping the successful future of many international/local brands in Pakistan. He was the brains behind the […]

Radio Advertising Industry Snapshot – May 2015

A snapshot of the Radio Industry – May 2015. Find out who’s leading the industry with radio campaigns? Who’s getting the best return from radio? RADIO INDUSTRY REPORT gives the overall picture of advertising on RADIO during the month of May 2015. It covers top advertisers, categories, brands and FM Channels and their % share […]

Radio Advertising Industry Snapshot – June 2015

A snapshot of the Radio Industry – June 2015. Find out who’s leading the industry with radio campaigns? Who’s getting the best return from radio? RADIO INDUSTRY REPORT gives the overall picture of advertising on RADIO during the month of June 2015. It covers top advertisers, categories, brands and FM Channels and their % share […]

WFA’S 10 PREDICTIONS FOR 2016

by Stephan Loerke, CEO, WFA #1 Ad-blockalypse now? By June 2015, almost 200 million internet users around the world were estimated to be using ad blocking technology. Evidence indicating the motivations for the use of ad blocking are starting to emerge; it paints a concerning picture of ad blockers as a one-stop-solution to peoples online […]

5 MARKETING PREDICTIONS FOR 2017

After an intense 2016, the WFA staff share their 5 predictions for what the next 12 months hold for marketers. #1 Rethinking Digital Investment: What percentage of my ads are being seen? How many are actually human beings? Where are my ads ending up? Am I really getting the ROI I’m told I’m getting? These […]

The Ever Evolving Advertising Industry of Pakistan – It’s time to take chances

Advertisement sector in Pakistan is often criticized or undermined for its lack of creativity and appetite for taking creative risks. This generalized perception for many however is on its way to a slow but a sure revival. Each passing year there is a new influx of creative ideas with marketers now choosing to go the […]

This Mother’s Day – Emotional Lullaby on the high

Mother’s Day has become a window of gauging emotional boiling points globally and Pakistani market is no different. With strong cultural values prevailing along with a staunch family system,there is no reason why the opportunity shouldn’t be capitalized. Over the years brands in Pakistan have engaged vigorously with audiences to leave a mark on target […]

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