Radio Advertising Industry Snapshot – May 2015
A snapshot of the Radio Industry – May 2015. Find out who’s leading the industry with radio campaigns? Who’s getting the best return from radio?
RADIO INDUSTRY REPORT gives the overall picture of advertising on RADIO during the month of May 2015. It covers top advertisers, categories, brands and FM Channels and their % share in total advertising in terms of minutes. The report also focuses on share of FM channels, share of each genre and ad-spend split over the time slots.
Data Source: MediaMiles
1. Advertising decreased by 3.93% in May compared to April, 2015
2. FM106.2 enjoyed the highest share of advertising in May, 2015
3. Late evening slot from 7pm to 10pm attracted the most advertising in May, 2015
4. Karachi, Lahore and Islamabad have the highest advertising throughout Pakistan