OOH Media AdEx Report May 2015

Analysis by: Winning Solutions

Winning Solutions is one of the leading market research organizations in Pakistan with operations across different cities and a spread of outdoor media tracking in over 60 cities. The Outdoor Media Ad-Ex report is based on a site census done by Winning Solutions in Top 5 cities of Pakistan in 2014 which is updated twice a month with Ad-Ex data collection. We cover over 5000 permanent structures and over 4500 pole signs twice a month every month. The market rates are updated and reviewed every month and aligned with average market rates for each road, section, location as well as site.

Outdoor Ad- Ex Highlight May 2015:

• 69% of the total boards were occupied in May vs 57% in April
• Total outdoor spent approximately was 1 Billion this month as well.
• Since start of 2015 we have observed Fashion category holds the top slot and so was true for May, however the investment in the sector dropped from 276 Million last month to 182 Million in May
• Real State and Telecom followed with estimated spent of 59 million and 58 million respectively.
• With the summers in full swing across Pakistan the top spending brand were Gul Ahmed, followed by Tang and then Lipton.
• Gul Ahmed and Khaddi were the top spenders in fashion category in May.
• UPL remained the market leader in overall ad spent in May, followed by Pepsi & then Gul Ahmed.
• Top 5 Categories Fashion, Real State, Telecom, Juices & Bevrages, Tea & Coffee
• Top 5 Manufacturers, UPL, Pepsi, , Gul Ahmed, Mondelez (Tang), Telenor
• Top 5 brands for May were Gul Ahmed, Tang, Lipton, Shezan Twist, Lux.

Complete Report: