OOH Media Adex Half Yearly Report Jan-June 2016
The Outdoor media Ad Ex report offers you an in-depth and accurate estimate of annual spending by different advertisers in your category as well the overall market. The report is based on Top 10 cities namely Karachi, Lahore, Rawalpindi/Islamabad, Faisalabad, Multan, Hyderabad, Sukkur, Sialkot, Gujranwala & Peshawar. The value estimates do not include creative non-permanent branding like round-abouts etc. Pole Sign values are also shared separately.
Data Source: Winning Solution
- The monthly spent shows a decline of 10.5% in June from 1.53 billion in May to 1.37 Billion. June had a slight impact after the Sindh Court orders to dismantle all boards from Karachi but actual impact has been observed during July when most of the boards were removed that will be visible in our July 2016 AdEx report.
- Top 3 Clients spent approximate 469 million in the 2nd quarter of 2016 includes Uniliver Pakistan spending 160 mil, Khaadi 159 and Pepsi CO 149 million across top 10 cities of Pakistan.
- Khaadi Lawn and J. Collection were top slot spenders of the fashion category.
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