PAS Workshop "Developing Effective Retail Promotions"
PAS brings an inspiring, practical and productive workshop “Developing Effective Retail Promotions” to help brands find the right balance between building it’s equity whilst accommodating the demands of retailers (and often the salesforce) for price driven promotional activity. This workshop will be conducted by Tom Darlow, Consultant, Trainer and CEO at 2-The-Point, Singapore who will share his expertise and experience through especially designed workshop for the Pakistan industry where he has spent 5 years as Unilever HPC Brands Director from 2001-2006.
This one-day intensive workshop is designed to increase your chances of success in this notoriously difficult but vital area. We strongly recommend this workshop for your marketing and sales team along with creative agency as a team to draw maximum benefit out of the content.
A detailed snapshot of the programme is attached herewith.
Dates and Venue:
Karachi: August 16, 2016 at Movenpick Hotel, Karachi
Lahore: August 18, 2016 at PC, Lahore
LAST DATE TO REGISTER: July 29, 2016.