OOH Media Ad Ex Report – Dec 2014
Analysis by: Winning Solutions
Period: Dec 2014 to 20th Jan 2015
– Study covered over 5000 sites across 150 main arteries in top 5 cities of Pakistan.
– Data was collected only from Permanent OOH structures on the identified roads.
– Values are estimated with average market rates collected for different mediums across different roads and locations from various OMAS.
– Current report is OOH boards specific and does not include Pole signs in it these shall be covered in Jan report as data is currently being collected.
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