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time April 29 2015
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Home Knowledge Articles Nielsen is organizing a 2-day Workshop “Practical Category Management”

Nielsen is organizing a 2-day Workshop “Practical Category Management”


Nielsen is once again bringing one of its revolutionary workshop trainings to Pakistan in May 2015!

Nielsen is organizing a 2-day event “Practical Category Management Workshop” conducted by its global trainer, Evros Kastanas, who holds 13 years of brand marketing and market research experience in Cyprus, UAE and the Middle East.

This interactive workshop is geared towards developing stronger retailer/supplier partnerships in the industry through understanding and improving category management and strengthening trade marketing and merchandising. Globally this workshop was launched in 2009 and so far more than 1,500 participants from 150 retailers and manufacturers including Wal-Mart, Carrefour, Tesco, 7-Eleven, Panda, Spinneys, Unilever, P&G, Nestle, Pepsico, Coca-Cola, Unilever, BAT, Abbott, CP, J&J, Philips, etc have been part of this workshop. This platform will be a great opportunity to learn through hands-on experience and interaction with suppliers and retailers supplemented by presentations, group discussions, case studies and real-life exercises.

Date: 28th and 29th May 2015

Venue: TBD (Lahore)

The registrations are open for participation and early bird discount can be availed on registrations received before May 10, 2015. Please note that the last date for registration is May 17, 2015.

For any queries, please feel free to connect with Mr. Zain ul  Abideen at or on one of the contact numbers; 042-111-111-226 ext:2266 and 0344-8444242.


Pakistan Advertisers Society