MIRA – Media Idee – Research & Analytics
The internet has been called the most measurable medium and web analytics is a driving focus behind this through measuring click stream data including page views, bounce rates, and time on site. These are extremely important metrics that provide valuable insights but are incapable of answering the elusive question of WHY customers take the actions they do online.
MIRA – MEDIA IDEE RESEARCH & ANALYTICS has been setup to fill this void with doing behavioral analysis through ‘Voice Of Customer’ research in the form of surveys and user initiated feedback as well as the measurement of the customer journey through our analytics solutions which will allow you to measure conversion rates against task completion rates to gain a better understanding of the conversion cycle, get open-text, real textual opinions and feedback of use, get collective insight into customer needs, wants, perceptions, and preferences gained through direct and indirect questioning.
MIRA will help you identify, understand, and improve the metrics that drive your online business and sync it to your offline business. We make it simple to get the information you need to make better product and marketing decisions. MIRA encompasses every touch point of the customer experience from in-store to digital platforms including social media and mobile. We specialize in digital platforms including mobile, tablet and desktop touch points and use surveys, analytics and business intelligence to provide a complete view of the customer experience.