Media Measurement Company (MMC) Launches RView
In this digitalized age where channels are abundant and media consumption more diverse, it is crucial to measure the change in TV audiences’ media behavior from multiple perspectives using new technology.
MMC has developed a whole new TV audience measurement and evaluation system based on Return Path Data (RPD), called RView. It provides second-by-second census-like viewership data from thousands of households, in more than 50 cities across Pakistan.
RView will help television buyers and sellers make smarter transactions by giving them a deeper understanding of the true value of their viewing audience. And with the launch of this service Pakistan will become the first country, outside of developed world, to have a system in place that provides level of granularity and stability absent from traditional television measurement services.