Free webinar: Without Insights your strategy and creativity are blind
The majority of the most creative and effective award winning campaigns are based on game-changing insights. Yet, uncovering a truly powerful insight is one of the hardest tasks in marketing and advertising.
This webinar takes you through some of the most creative and effective marketing & advertising campaigns, and reveals some creative thinking tools which enables you to look differently at reality and information, so as to reveal powerful insights.
The webinar is presented by Yonathan Dominitz, trainer and leader of creativity enhancement projects for ad agencies, digital, media, direct, as well as marketing companies
During this webinar presented by the creativity expert Yonathan Dominitz you can hear about:
How to define an insight and understand what really makes it tick.
How to find inspiring observations, which are ‘hidden’ in our minds because we are ‘fixated’ at analyzing a situation from just one specific comfortable perspective.
How to map and identify conflicts, which in many cases encapsulate a personal or social dilemma.
How to recognize relevant causes with high significance to consumers and their lives, to reveal territories where brands can provide a meaningful impact.
Learning new methods and structured tools for revealing insights.
About the speaker: Yonathan Dominitz
Yonathan Dominitz is the founder of Mindscapes, where he is a trainer and leader of creativity enhancement projects for advertising, digital and media agencies, as well as marketing companies. Yonathan has personally conducted projects in numerous companies and agencies, including Pepsico, Vodafone, Nestle, Carlsberg, Leo Burnett, McCann, Ogilvy and recently partnered with Google to train their marketing teams in creative insights & creative thinking tools.
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