Brands Answer More Facebook Questions, Less on Twitter (Report)

Brands on Facebook are both receiving and answering more questions on their pages, but the same is not true for Twitter, according to the second-quarter Socially Devoted report from analytics provider Socialbakers.

Socialbakers defines Socially Devoted brands as those that respond to at least 65 percent of questions on their Facebook pages or Twitter accounts, and its findings for the second quarter of 2015 included:

• Brands’ 76 percent response rate to Facebook questions was a record and it was up 8 percent from the first quarter of 2015.
• The average question response rate on Twitter slipped to 28 percent in the second quarter of 2015 from 29.67 percent in the previous quarter.
• The most responsive industry on both Facebook and Twitter was telecommunications, at 420,143 and 703,772 questions answered, respectively, during the three-month period.
• Socially Devoted brands generate nearly four times the engagement of non-Socially Devoted brands.

Readers: Did any of Socialbakers’ findings surprise you?