Afghan media analysis
Data Source: MediaTrack Pakistan
– Mediatrack monitor the top 15 TV Channels that covers more than 95% of total TV spend.
– In Afghanistan Government, Juices/Energy Drinks and Telco are amongst top 3 categories.
– Tolo TV, Shamshad and 1 TV are top 3 TV channels in afghanistan for the month of January.
– Pakistani players have 4% share of spend in total afghan market.
– Many Pakistani brands are operating in Afghanistan or its media releases from Pakistan like Unilever, Coke, Nestle, Huawei, Samsung, etc.
– 6:00 PM to 10:00 PM is most popular and high rated time-slots.