Market Changes as 3G/4G Users Cross 38 Million Mark in Pakistan
The number of 3G and 4G users in Pakistan reached 38.269 million by end of January 2017 against 37.574 million by December 2016, Pakistan Telecommunication Authority (PTA) report revealed Tuesday.
The number of mobile phone users in Pakistan reached 137.095 million by the end of January 2017, up from 136.489 million by end of December, an increase of around 0.606 million new users during the period under review.
According to the PTA report, the total subscribers of Jazz – the merged company formed from Mobilink and Warid — reached 51.534 million by end of January 2017. Mobilink had a subscriber base of 41.253 million by end December 2016 while Warid had 10.27 million users a month ago.
Zong and Telenor subscribers reached 27.496 million and 39.586 million by end January 2017 as compared to 26.929 million and 39.453 million by end of December respectively.
Ufone subscribers continued to decline and subscribers decreased to 18.478 million from 18.581 by end December 2016.
As per PTA report Jazz 4G subscribers reached 700,486 by end January 2017. Warid LTE had a subscriber’s base of 637,363 by end December 2016.
The number of 4G users for Zong jumped from 2,274,157 subscribers during December 2016 to 2,855,336 subscribers by end of January 2017.
Teledensity for cellular mobile reached 70% and broadband subscribers reached 40,786,778 by end January as compared to 40,147,991 by end December 2016.
Here is some more data concerning the growth of mobile users:
Mobile Phone Users:
With this we can deduce that Pakistani market is growing at a very swift pace and hence opening opportunities for various businesses and entrepreneurs. We have already seen banking sector entering into digital side as dynamics of market are changing. For banks the opportunity lies in the fact that people don’t really have time in today’s fast moving world. Going digital with introduction of applications and online banking is the solution for banks and hence we have seen banks introducing new applications and digital branches as well.
Apart from banks even the home appliances sector is in race of tapping this opportunity by working over providing better customer experience with introduction of applications. The recent introduction of “Dawlance Care” application by Dawlance is one of such examples we can find in Pakistan which is due to introduction and footprint of 3g/4g in Pakistan.
Finally,note that with growing number of 4G users, operators will have to add more towers in the same area to accommodate them. So for instance if there are 100 4G users served with a single tower, any additional customers connecting with the same tower will result into inferior service quality for everyone.
To maintain quality and reliability for a wireless broadband network, operators grow their cell towers to maintain quality of service for increasing number of consumers. This is where the real test will be as the operators with the most 4G towers is likely to come out as the winner.
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