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time March 6 2014
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Home Knowledge Article 1 day workshop"Driving Brand Growth without Product Innovation" by Tom Darlow

1 day workshop"Driving Brand Growth without Product Innovation" by Tom Darlow

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PAS is pleased to announce 1 day workshop on “Driving Brand Growth without Product Innovation” by Tom Darlow – an international trainer of high repute from Singapore with twenty-five years of global Marketing experience. Tom will share his expertise and experience through especially designed workshop for the Pakistan industry, where he has spent 5 years as Unilever HPC Brands Director from 2001-2006.
The workshop is scheduled to be held in Karachi on August 22, 2014 at MovenPick Hotel, Karachi
When faced with the challenge of driving brand growth, marketers often assume that a strategy based around product innovation is the most likely to succeed. However, this can be a time-consuming / high risk / high cost path to follow, and it is therefore vital that marketers rigorously consider the other options available to them.
This workshop aims to provide a framework and process for developing effective growth strategies which do not depend on product innovation.
LAST DATE TO REGISTER: August 15, 2014.
for registration and details contact:
PAS Secretariat
Tel: 021-35836072-3
Email: secretariat@pas.org.pk
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