Why You Should Say No To Creative Pitches

The advertising industry has for almost ever has demanded creative pitches and spec work to test out agencies to see if they like their ideas, on a sample brief, often with only a 2-3 weeks to deliver an entire multi-million dollar campaign idea, for free.

Well, Zulu Alpha Kilo say NO, and have created a video that highlights just how the rest of the world works… So they’ve created this video that showcases how no other industry gives away creative ideas and IP for free…