WFA Research – The Media Investigators

WFA shares research results and some guidance in relation to working with media auditors around the world.

Research across the WFA membership set out to investigate what advertisers think of the media auditing companies responsible for policing media value and interrogating media agencies, and to establish what the future has in store for the detectives of the media industry. These results are based on responses from 29 companies, across 15 different industry sectors.