Snapshot
Digital Marketing is dying
Most “experts” are still talking about demographics, CPMs, and basic ChatGPT prompts. Meanwhile, the world has moved on to:
- The Attention Economy: Where you have 1.7 seconds to win a brain or lose a lead.
- Dark Social: Where the real decisions happen in private WhatsApp groups, not public feeds.
- AI Word Sludge: If your content sounds like a bot, your consumers have already tuned you out.
We are tired of seeing brilliant marketers get “obsoleted” because they’re using a 2022 toolkit in 2026.
So, let’s do something about it.
By the end of the day, you will be able to:
- Read the room — and the algorithm: Understand the attention economy and why the old playbook no longer works.
- Think social-first, not social-last: Reframe your marketing strategy around how people actually consume content today.
- Use AI to find the truth faster: Extract real consumer insights using AI tools, in minutes, not weeks.
- Go from blank page to big idea: Develop a creative concept grounded in local context, brand strategy, and human truth.
- Build like a one-person agency: Use agentic AI workflows to plan, create, and produce content end-to-end.
- Make things that look expensive: Generate hyperrealistic images, video, and audio using professional-grade AI tools.
- Finish what you started: Compile, edit, and deliver a complete campaign asset using CapCut, live, in the room.
- Know what it actually costs: Walk away with a clear blueprint: what tools to use, what to spend, and where to start.
Hands-On + In-Person Training Experience
DISCLAIMER:
Attending this workshop will not make you an AI expert, just as downloading Photoshop doesn’t make you a designer, and owning a guitar doesn’t make you a musician… the tool is only as good as the hours you put into it.
AI is a muscle. Today, we help you find it. The rest is on you.
Show up, stay curious, and use what you learn because the only way this doesn’t work is if you walk out and never open the tools again.
This is a starting point, not a finish line.
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Humza Mahfooz
has spent a decade at Unilever — not in one comfortable corner of it, but restlessly moving across customer development, neuromarketing, digital transformation, and brand management. Along the way, he set up Pakistan's first in-house neuromarketing lab, ran marketing for Munchies, managed Dove and TRESemmé, and is currently deploying generative AI solutions that make people want things they didn't know they needed. Typical Unilever overachiever, basically.
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Umair Kazi
runs an agency called Ishtehari (Ishtehar literally means advertisements). He is now doing a workshop called Unobsolete. For a Pakistan Advertisers Society event. About AI replacing (?) ad folk. Yes, he is as confused about this as you are. Also yes, he is indeed having an existential crisis. Fifteen years into building Ishtehari, co-founding an MCN called Metamorph'd, and most recently diving into AI startup Stanify, Umair's been lucky to have worked with some of the most interesting brands in the world. Think Unilever, Sandisk, Motorola, Meta, Abbott, Castrol, Changan, Canadian Tire, and the like. Everything he spent a decade and a half getting good at is being fundamentally renegotiated. He hasn't figured out what to do about it yet. Neither have you. That's literally why we're all here. A LUMS grad who started in strategy, won a bunch of industry awards for what were essentially brainfarts, and somehow ended up at the exact intersection of "I built this" and "AI could replace this" - Umair doesn't have answers. What he has is the alarming inability to look away from whatever's coming next. He calls it 'being a novelty junkie'. His therapist calls it something else. He 'tastefully edited' this AI-generated bio to feel like he's still in control. Yes, he rocks the em dash.
Learning Outcome
The person who's been in the industry for 20 years and the fresh graduate who just handed in their final assignment are, for once, standing on exactly the same starting line. Nobody has a head start. Nobody has all the answers.
So, whether you are:
- A CMO trying to future-proof your marketing function
- A brand manager tired of briefs that take forever to execute
- An agency professional who wants to stop losing pitches to faster teams
- A startup founder who needs a full creative team but has the budget of one person
- A fresh graduate who wants to enter the industry already ahead of the curve
Target Audience
This room is for you.
The only entry requirement is a genuine curiosity about where marketing is going and the honesty to admit that none of us fully know yet.
Future-fit marketing isn’t a job title. It’s a mindset. Come as you are.
Tuesday, 19st May 2026 | Lahore
Thursday, 21th May 2026 | Karachi
09:00 AM - 05:00 PM PKT
PAS
Last Date for Registration: 15th May 2026
Registration Fee
PAS Members: Rs. 32,500 + Tax
Non-Members: Rs. 39,500 + Tax