Tetra Pak Asks People To #MilkItUp

Tetra Pak recently launched a campaign asking people to #MilkItUp during the month of Ramadan with the use of the hash tag and the social platform of twitter.

All people needed to do was tweet with #MilkItUp and for every tweet, Tetra Pak donated 250 ML milk box to the SOS Children’s Villages.

The campaign itself is now over and was able to round up 252,500 ml of milk for the SOS Children’s Villages.

The agency behind this campaign was Bramerz Pakistan.

Some of the tweets are:

Have you tweeted with #TetraPak to give the kids at SOS Village a healthy dose of milk this #Ramadan? #MilkItUp

— Javeria Ali (@JiaAlli) July 9, 2015

Have you contributed to SOS Villages Pakistan? Simply tweet your Ramadan spirit using #TetraPak #MilkItUp

— Tetra Pak Pakistan (@TetraPakPK) July 8, 2015

Use the hashtag #MilkItUp to donate milk.

— Bushra (@filmyjoyo) July 7, 2015

Donate 250ML of Milk to SOS Children's Village! Just tweet with hashtag #MilkItUp :) Thank you #TetraPak for this pic.twitter.com/aRa44fS2nB

— عادل (@aurAdil) July 7, 2015

Let's help poor kids! Gift them a pack of milk by just tweeting. One tweet is equal to 250ml milk. #TetraPak #MilkItUp

— Tanvir Hussain (@TanvirH) July 4, 2015