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Facebook takes another cue from Twitter with Trending

After several months of testing, Facebook is officially rolling out a new Trending feature that, just like on Twitter, lets users see what hot topics are dominating conversation on the social platform. The new Trending column, which will appear to the right of users’ News Feeds, groups the most popular topics in a list and […]

Pakistan’s Social Media Marketing Report – Feb 2015

The month of February was filled with a lot of excitement for the average Pakistani Facebook user due to the start of the ICC world Cup – majority of businesses opted to post updates regarding the matches or take advantage and use the excitement to promote new deals or advertising techniques. With an access to […]

My Data Is Bigger Than Yours

Furious over how some marketers just don’t get it, I was trying to reason with this client on why we had to do something about the social obesity of their digital assets. They just couldn’t get over the fact that I called their Facebook page “FAT”. “But our engagement rate is through the roof” he […]

What Happens When Trust Decreases over Digital Media?

Every relationship is built on trust. You won’t listen to somebody if you don’t think they’re credible, you won’t buy a product if you don’t believe in it and you will never read from a source you firmly think is fake. In the evolving digital landscape, content is strewn all over the internet. This makes […]

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