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Home Posts tagged : PAS Awards

An Exclusive Interview with Hameed Haroon – Jury Chair PAS Awards 2015/ CEO Dawn Media Group

Reference: BrandSynario  As the Chief Executive Officer of the DAWN Media Group, the president-elect of the All Pakistan Newspapers Society (APNS) and currently the jury chair for this year’s Pakistan Advertisers Society Awards (PAS AWARDS), Mr Haroon is the unequivocal media magnate. In an exclusive one-on-one, #brandsynariochats session, he talks about the influence advertising has […]

What Makes an Ad Successful? Advertising Gurus Explain

Reference: BrandSynario This article is based on the valuable inputs from the panelists of PAS Awards 2015 on the queries on the ‘what’ and the ‘how’ of effective advertising, building charismatic brands, India’s ‘brainware’ and its edge in the region …. “Advertising was invented in United States and as far as we are concerned we […]

Exclusive Interview with Aly Mustansir – CMO Bank Alfalah/ Chairman PAS Awards Committee

Brandsynario, a leading online publishing house interviewed Aly Mustansir, Chairman PAS Awards Committee and Chief Marketing Officer, Bank Alflah. With more than 2 decades of diverse experience as a brand marketer, Aly Mustansir has played an integral part in shaping the successful future of many international/local brands in Pakistan. He was the brains behind the […]

Indian Ads VS Pakistan Ads – Advertising Experts Give their Verdict

This article was first published on Brandsynario Time and again, the advertising fraternity of Pakistan has been told how their counterpart, India, is not just better in cricket but in advertising too. With a mission to find out a definite answer to this rather harsh yet realistic question, the Brandsynario team took the views of […]

PAS Job Opportunity – ‘Manager, Research and Special Projects’

Position: Manager, Research and Special Projects PAS is a not-for-profit industry body. Its objective is to advocate and safeguard the legitimate interests of advertisers and ensuring responsible and ethical practices in pursuit of excellence in the field of marketing and advertising communications. We are looking for a high caliber qualified business graduate for the position […]

WFA’S 10 PREDICTIONS FOR 2016

by Stephan Loerke, CEO, WFA #1 Ad-blockalypse now? By June 2015, almost 200 million internet users around the world were estimated to be using ad blocking technology. Evidence indicating the motivations for the use of ad blocking are starting to emerge; it paints a concerning picture of ad blockers as a one-stop-solution to peoples online […]

Writing a winning case study – Entry Form is the key material

Entries to the PAS Awards 2016 are now open. The preparations at the client and agency side to aim timely submission are in full swing. For some, writing a winning case study, which is the integral part of the award system, is one of the most daunting parts. Long nights of thinking and brainstorming on […]

Writing a winning case study – Entry Form is the key material

Entries to the PAS Awards 2017 are now open. The preparations at the client and agency side to aim timely submission are in full swing. For some, writing a winning case study, which is the integral part of the award system, is one of the most daunting parts. Long nights of thinking and brainstorming on […]

HOW TO INSPIRE JURIES AND WIN AWARDS

An Article by Sunil Gupta, PAS Awards 2016 Jury member and CEO-Igniva Consulting Pvt Ltd. As a member on many Award juries, I find that common ‘technical’ terms in the Entry Form are often misinterpreted and therefore the content in the Forms does not always match the criteria required. So I thought that I would […]

TOP BRAND 2016- what makes a winning entry!

An Article by Sunil Gupta, PAS Awards Jury Member and CEO-Igniva Consulting Pvt Ltd. Having been a member of the jury for specifically this Award in 2016, I can vouch for the fact that there was seemed to be some confusion as to what was meant by “Top Brand” as compared to “Campaign of the […]

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