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Radio Industry Snapshot – Jan 2012

A snapshot of the Radio Industry for the month of Jan 2012. Who’s leading the industry with radio campaigns? Who’s getting the best return from radio?

Radio Industry Report 2011

Radio Industry report gives insights for the year 2011 in Pakistan.

TV Industry Report Jan – Dec 2011

SOURCE: A JOINT RESEARCH STUDY OF PAS AND MEDIABANK PAKISTAN TV INDUSTRY REPORT gives the overall picture of advertising on TV during the period Jan to Dec’11. It covers top advertisers, categories and brands and their % share in total advertising in terms of minutes. The report also focuses on share of TV channels, share of each genre and ad-spend split over the time slots. The report also compares % advertising in minutes done by various advertisers in 2010-11 vs. their share in 2009-10.

PAS Workshop “Effective Digital Media Planning”

PAS is pleased to announce 1 day workshop on “Effective Digital Media Planning” by Asad Ur Rehman, Global Media Director, Unilever and Luca Allam, General Manager, PHD Media, Dubai on September 04, 2015 at Pearl Continental Hotel, Lahore. Digital media strategy, buying and creativity are central to marketing success. Asad and Luca will share their […]

OOH Media Measurement Report

MOVE and PAS has rolled out the audience measurement system for OOH in Pakistan with an aim to provide outdoor measurement solutions to the advertising industry which has long been a pain point for the advertisers.  The data is now available for advertisers use as of July 2015. The Methodology: MOVE ensures that accurate and […]

OOH Media Adex Half Yearly Report Jan-June 2016

The Outdoor media Ad Ex report offers you an in-depth and accurate estimate of annual spending by different advertisers in your category as well the overall market. The report is based on Top 10 cities namely Karachi, Lahore, Rawalpindi/Islamabad, Faisalabad, Multan, Hyderabad, Sukkur, Sialkot, Gujranwala & Peshawar. The value estimates do not include creative non-permanent […]

TV Advertising Analysis Monthly Report – October 2016

A JOINT RESEARCH STUDY OF PAS AND MEDIABANK PAKISTAN TV MONTHLY INDUSTRY REPORT gives the overall picture of advertising on TV during the month of October 2016. It covers top advertisers, categories and brands and their % share in total advertising in terms of minutes. The report also focuses on share of TV channels, share […]

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