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Is your website winning the battle for customer confidence?

By Rob Thurner (@Robthurner) is Lead trainer for Google Digital Academy,London and Managing partner at Burn The Sky The pollsters have got it wrong this year, in spectacular fashion. On both sides of the Atlantic. Either they were talking to the wrong people, or they were picking up the wrong signals about voters’ real intent […]

How LinkedIn Markets on LinkedIn (Infographic)

Brands looking for the most effective ways to market via LinkedIn can now follow the example of a company that knows a little something about LinkedIn: LinkedIn. The professional network teamed up with Column Five on an infographic containing information from new e-book The Secret Sauce: How LinkedIn Uses LinkedIn for Marketing, including: LinkedIn A/B […]

If Anyone Is Going to Buy Directly from a Chatbot, It’s Millennials

Millennials’ behavior, more than research, is a good indicator In a December 2016 survey by Retale, nearly 60% of US millennials said they have used a chatbot. More than half of those who had never used a chatbot said they’d be interested in trying one. Retale—which recently launched RetaleBot, its own shopping-related bot—also found that […]

The most important digital marketing trends in 2017

The 2017 Digital Intelligence Briefing just released by Adobe and Econsultancy provides a wide perspective on digital and marketing trends. A record-breaking 14,000 marketers and agencies around the world shared their thoughts and opinions. This year, marketers continue to make customer experience a top priority and this report shows that the pace of digital transformation […]

Is Data Socialization The Next Big Thing In Data Analytics?

The Big Data revolution in business has come about due to the huge increase in the amount of information we’re able to capture and analyze, from an ever growing number of sources. It’s the driving force behind a wider wave of technology-driven transformation which is taking place thanks to advances in fields such as automation, […]

eMarketer Mobile Stat Pack

The eMarketer US Mobile StatPack contains charts, key stats, trends and forecasts that you can keep at your fingertips all year long. eMarketer’s forecasts and estimates are based on an analysis of quantitative and qualitative data from research firms, government agencies, media firms and public companies, plus interviews with top executives at publishers, ad buyers […]

BIG DATA CHALLENGES AND OPPORTUNITIES

What comes to your mind when we say Big Data? For some, it’s vague image of boring statistical data which is managed by IT people. For some Big Data is an opportunity through which they can unlock data stored in archives of a system in disorganized form. But the scope of Big Data is much […]

Google Maps Now Remembers Where You Parked Your Car

Google has introduced a feature for its Google MAP’S with which the application can remember where an individual has parket the car. It works for both Android and iOS & will not only help you get where you’re going, but it’ll help you remember where you parked once you’ve arrived. Here’s how it works: For […]

Telenor Pakistan Opens its APIs to Developers

Telenor Pakistan, in collaboration with AbacusConsulting, has launched an API management solution for developers, said a press statement issued by the company. The Go-Live ceremony of API Gateway Project was held at Telenor Headquarters, Islamabad where Managing Director of AbacusConsulting Mr. Abbas Ali Khan and CEO of Telenor Pakistan Mr. Irfan Wahab Khan were present […]

Mobile to Lead Usage by 2019

The inception of mobile has undoubtedly changed the world we are living in. Each day we see some feature is being added to mobile and hence now we have our world on our finger tips. It has been almost a decade that the world has undergone a massive shift as a result of the smartphone […]

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