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Home Posts tagged : Campaign

Ad- Review- Campaign which Beats by your Heart!

Recently Lipton Pakistan came up with a new campaign in which they have partnered with The Citizens Foundation to provide free education to students from 10 Schools all across. Pakistan, a country where child labour is common and we in our daily lives observe children who should be studying in schools, reading books & playing […]

Ad- Review: Vital Tea “Apni Tehzeeb Ki Hifazat Karo”

Vital Tea recently came up with a new TVC who’s big idea revolves around Tehzeeb & Culture. Pakistan, being among one of the top importers and consumers of tea has an emotional attachment to tea which goes beyond consuming it. Even if one likes it or not but tea is part of our everyday lives […]

BBDO win 5 Cannes Lions for Pakistan

Cannes, France: At the world’s most prestigious creativity and advertising awards festival last week – Cannes Lions International Festival of Creativity – BBDO Pakistan continued their stellar run by winning five Lions. The metals – two Silver Lions and three Bronze Lions – were won across four different disciplines: Design, Craft, PR, and Media. These […]

Marketing in Tough Economic Times

There are two kinds of marketing people in Pakistan. The fake marketers who will blame the outside world; political and economic environment for the brand and business slowdown; and the real marketers who love any brand and business challenge and will create marketing plans and ideas to make their brand swim past any storm. Marketing […]

7Up Pakistan launches third edition of Pakistan Wedding Show

7UP Pakistan launched its third consecutive edition of Pakistan Wedding Show with an exclusive event held at the Ali Auditorium in Lahore. The launch event was hosted by Sophiya Anjam followed by media addresses by the MD of Pakistan Wedding Show and Dreamweaver Productions Hassaan Khalid. The highlight of the evening was a special segment […]

Burger King in Brazil hits the ground with the message of inclusivity featuring a blind customer and SAP feature

Burger King has been championing diversity through different initiatives and slogans like “ We welcome everyone”, but they are not always on top of it. This time they have come up with a new ad featuring a visually impaired customer, Eduardo, describing the texture and taste of the burger by touching it. Usually, food commercials […]

Cannes Lions 2019 : Ugly is Trending

Believe it or not, it took me a while to make the cover photo of this article look like my own version of ugly. We almost never really think: ‘how do I make this look uglier?’ Its a strange thought but its gripping the world of advertising especially with Gen Z trends and platforms like […]

Career Suicide Hotline

Operator: Career Suicide Hotline. How may I assist you today? Creative Director: Hi, I’m about to present a concept to the client tomorrow. It’s really catchy. Operator: That’s amazing. Creative Director: I’m just a little worried because it might be perceived as a copy. I actually thought of it while looking for reference ads on […]

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