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Home Posts tagged : Best Practices

How to Unstereotype Ads

There are a number of steps that marketers can take to improve the way they and their brands address the issue of gender…

K2 Media Transparency Report 2016

An Independent Study of Media Transparency in the U.S. Advertising Industry

Media Audience Measurement

The pace of change in media consumption has prompted more action than anticipated a few years ago…

Global Media Charter

Advertisers’ principles for partnership in the digital media advertising ecosystem

A guide to progressive gender portrayals in advertising

At the Cannes Lions Festival 2017, UN Women and a number of leading voices in the marketing and advertising industry including WFA,…

Pakistan Advertisers Society