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Is your website winning the battle for customer confidence?

By Rob Thurner (@Robthurner) is Lead trainer for Google Digital Academy,London and Managing partner at Burn The Sky The pollsters have got it wrong this year, in spectacular fashion. On both sides of the Atlantic. Either they were talking to the wrong people, or they were picking up the wrong signals about voters’ real intent […]

A Recap On Ramadan Ads That Caught Our Eye

The holy month of Ramadan was bestowed upon us like it is each year and ended with the celebratory occasion of Eid. While Ramadan is the month of blessings, it is also the month of massive consumerism, which sees an increase in the purchase of ordinary goods as well as spending on seasonal brands. It […]

Cannes Lions 2019 : Ugly is Trending

Believe it or not, it took me a while to make the cover photo of this article look like my own version of ugly. We almost never really think: ‘how do I make this look uglier?’ Its a strange thought but its gripping the world of advertising especially with Gen Z trends and platforms like […]

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